Coca-Cola - Hot Shop Boy
In today’s world everyone wants to be everything for everyone. Yet, take a closer look and you’ll realize the best brands are not for everyone. They realized great marketing means that sometimes you have to sacrifice. That’s also valid for us: we know we cannot work with all the clients in the world. Nor can we hire anyone who doesn’t have an unending enthusiasm for innovation and digital advertising, or for our work – although we are terribly flattered when invited to pitches or assaulted with job applications from all over the world. That’s why we took the hard way and will tell you...
| Title: Titlu | Hot Shop Boy |
| Product: Produs | Coca-Cola |
| Media Type: Tip Media | TV, Cinema |
| Year, Month of first appearance: prima aparitie: an, luna | 2008, August |
| Agency: Agentie | McCann Bucharest |
| Advertiser: Anuntator | Coca-Cola Romania |
| Category: Categorie | Non-Alcoholic Drinks |
| Duration (TV/ Cinema): Durata (TV/ Cinema) | 20" |
| Account Director: Director de Cont | Beatrice Iftimi (Group Account Director), Andrei Kaigorodov (Senior Account Manager), Eugen Soineanu (Account Executive) |
| Director de Creatie: Creative Director | Adrian Botan (CEE Creative Director), Titus Dumitrescu (Group Creative Director) |
| Art Director: Director Artistic | Ion Ludosanu (Art Director) |
| Copywriter: Textier | Radu Pilat (Senior Copywriter) |
| Production Director: Director de productie | Tiberiu Munteanu (Head of A/V Production), Adrian Radu (A/V Producer), Giuliano Doman (Executive Producer), Cristi Serban (Chief Producer) |
| Director: Regizor | Razvan Marculescu |
| DOP: Editor (Imagine) | Alex Sterian |
| Production Company: Casa productie A/V | Tandem Film |
| Media Agency: Agentie media | Universal McCann |
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