Golden Brau - VIP-uri
In today’s world everyone wants to be everything for everyone. Yet, take a closer look and you’ll realize the best brands are not for everyone. They realized great marketing means that sometimes you have to sacrifice. That’s also valid for us: we know we cannot work with all the clients in the world. Nor can we hire anyone who doesn’t have an unending enthusiasm for innovation and digital advertising, or for our work – although we are terribly flattered when invited to pitches or assaulted with job applications from all over the world. That’s why we took the hard way and will tell you...
| Title: Titlu | VIP-uri |
| Product: Produs | Golden Brau |
| Media Type: Tip Media | TV, Cinema |
| Year, Month of first appearance: prima aparitie: an, luna | 2008, Iulie |
| Agency: Agentie | McCann Bucharest |
| Advertiser: Anuntator | Heineken Romania |
| Category: Categorie | Alcoholic Drinks |
| Duration (TV/ Cinema): Durata (TV/ Cinema) | 30 sec |
| Slogan: Tag Line | Cu Golden Brau, ai cont de VIP |
| Director Strategie: Strategy Director | Bogdana Butnar (Senior Strategic Planner) |
| Account Director: Director de Cont | Gabriela Alexandrescu (Account Director), Silvia Boeriu (Account Manager), Monica Gheorghe (Account Executive) |
| Director de Creatie: Creative Director | Alexandru Dumitrescu (Associate Creative Director), Adrian Botan (CEE Creative Director) |
| Art Director: Director Artistic | Ionut Cojocaru (Art Director) |
| Copywriter: Textier | Petru Teodorescu (Senior Copywriter), Titus Dumitrescu (Group Creative Director) |
| Production Director: Director de productie | Adrian Radu (A/V Producer) |
| Director: Regizor | Michael Toft |
| DOP: Editor (Imagine) | Tudor Lucaciu |
| Production Company: Casa productie A/V | Castel Film |
| Media Agency: Agentie media | Universal McCann |
| Strategy / media planning (Account): Strategie/planificare media (Cont) | Silvia Zbarcea (Media Manager) |
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