(AdPlayers.ro, Irina Toma)
Tempo a castigat unul din cele 21 de trofee de la Golden World Awards (GWA) pentru campania „Cu drag, pentru tine” pentru Lansarea Laptelui Proaspat de la Danone, singurul premiu obtinut de o agentie din Romania, au afirmat oficialii companiei, pentru AdPlayers.
Potrivit Tempo, premiile vor fi acordate de catre International Association of Public Relations (IPRA), la Gala GWA ce se va desfasura astazi, 6 noiembrie 2007, la Londra, in cadrul unei ceremonii la care participa sute de profesionisti de PR din toata lumea.
„TEMPO a castigat un trofeu important intr-o categorie extrem de dificila – „consumer marketing – new product or service” - in care au mai fost nominalizate 41 din cele mai bune campanii de PR inscrise din toata lumea”, a spus Michael Regester, Presedintele Juriului GWA (Golden World Awards) din acest an. „Faptul ca o agentie de PR din Romania castiga acest titlu este mai degraba o incantare decat o surpriza, pentru ca demonstreaza un nivel evoluat al standardelor de practica in aceasta tara”
Competitia de anul acesta a selectat 21 de campanii din cele 107 finaliste, provenind din 46 de tari ale lumii. Campania „Cu drag, pentru tine” este prezentata integral pe site-ul asociatiei, la adresa http://www.ipra.org/archiveawards.asp?offset=0Golden World Awards 2007 Winners
Business-to-business
Weber Shandwick – Global Strategic Media Group with Siemens Corporation (USA)
for ‘Building America’s 21st Century Infrastructure’
Consumer PR
Ketchum with Frito-Lay (USA)
for ‘Doritos Crashes the Super Bowl’
e-PR
Electrolux AB (Sweden)
for ‘Electrolux Kitchen Stage’
Event management
Edelman Public Relations with Wm. Wrigley Jr. Co. (USA)
for ‘Wrigley Benefits of Chewing ™ College Tour’
Financial services
Allianz Lebensversicherungs AG (Germany)
for ‘Live-longer Campaign’
Healthcare
Edelman with American Heart Association (USA)
for ‘American Heart Association Go Red For Women’
Healthcare
GolinHarris with Merck Sharpe Dohme (Taiwan)
for ‘Captivating Comics – MSD Cervical Cancer Education Campaign’
Hill & Knowlton award for corporate responsibility
Profile Sp. Z.o.o. with PolskaPresse, Media Regionalne & Fundacja Grupy TP (Poland)
for ‘School without Bullying’
Internal Communications
Turkcell Iletisim Hizmetleri A.S. (Turkey)
for ‘Turkcell Volunteers’
International
Text 100 with NXP Semiconductors (UK)
for ‘NXP Revs Up the Semiconductor Industry’
Investor relations
Partner of Promotion Sp. Z.o.o. with Gadu-Gadu S.A. (Poland)
for ‘More than an Internet Communicator IPO Promotion’
Launch of a new product or service
Tempo Advertising with Danone PPDA (Romania)
for ‘‘With Love, For You’ – Danone Fresh Milk Launch’
Media relations
Strategic Objectives with Kruger Products (Canada)
for ‘Luxury On A Roll – The Fashion Positioning of Cashmere Bathroom Tissue’
NGO campaign
Corporate Voice | Weber Shandwick with PSP – One Project for USAID (India)
for ‘Condoms: Changing the Perception of the Contraception’
PR Newswire award for crisis management
Indo Pacific Edelman with Securicor Indonesia (Indonesia)
for ‘Maintaining Reputation During Messy Employee Transfer’
Public affairs
Cohn& Wolfe with Sony Ericsson Womens Tennis Association (WTA) (UK)
for ‘Smashing Sex Inequality in Grand Slam Tennis’
Public sector
IntelDay Solutions with UNICEF (Bulgaria)
for ‘National Campaign on Avian Flu Prevention’
Publications
Ogilvy Public Relations Worldwide with IBM Greater China Group (China)
for "Savor the Blue" – Promoting a Positive Shift in Values at IBM
Rolls-Royce award for the environment
Noguchi Porter Novelli with Öko-Pannon Kht (Hungary)
for ‘The Recycled Country’
Sponsorship
Global Tanitim with Petrol Ofisi (Turkey)
for ‘Formula 1 Turkish Grand Prix under the Sponsorship of Petrol Ofisi’
Travel & tourism
Fleishman-Hillard with Paris Ile-de-France (UK)
for ‘C’est so Paris!’
Creativity Award
Ogilvy Public Relations Worldwide with IBM Greater China Group (China)
for "Savor the Blue" – Promoting a Positive Shift in Values at IBM
UN Winner
Corporate Voice | Weber Shandwick with PSP – One Project for USAID (India)
for ‘Condoms: Changing the Perception of the Contraception’
UN Honorable Mentions
Dogan Gazetecilik Inc. – Milliyet Newspaper (Turkey)
for ‘Daddy Send Me To School’
Burson-Marsteller (S.E.A) Pte Ltd with the Singapore Prison Service (Singapore)
for ‘Driving Awareness, Acceptance & Action for Ex-Offenders Through the Yellow Ribbon Project’
