( AdPlayers.ro ) Radu Florescu, Vicepresedinte RAAA (Romanian Association of Advertising Agencies ) si Managing Director Saatchi & Saatchi si Razvan Matasel, Research& Strategic Plannning Director la Leo Burnett Romania au fost cooptati in juriul Euro Effie.
Festival ce promoveaza si recunoaste excelenta in comunicarea comerciala, Euro Effie patronat de Asociatia Europeana a Agentiilor de Publicitate (EACA) premiaza campaniile care au functionat in cel putin doua tari europene.
“Particip pentru a doua oara la EuroEffie, fac parte din juriu si sunt mandru ca reprezint Romania la acest eveniment, tara care m-a adoptat”, a declarat pentru AdPlayers Radu Florescu (foto). “Vreau sa aflu cat mai multe despre procesul de jurizare de la EuroEffie si sa ma intorc in tara cu idei si informatii care vor ajuta pe viitor organizarea festivalurilor interne.”, adauga executivul RAAA si Saatchi & Saatchi.
“Ma bucur foarte mult ca fac parte din juriul primei runde a EURO EFFIE 2006”, spune si Razvan Matasel (foto). “Pentru reteaua Leo Burnett, festivalul EFFIE este o manifestare extrem de importanta intrucat evalueaza scopul final al comunicarii si anume eficienta si eficacitatea”, motiveaza Matasel. “Dupa ce anul trecut am luat prima si singura nominalizare romaneasca cu o campanie comerciala la EURO EFFIE anul acesta voi avea sansa sa evaluez cele mai eficiente campanii europene”
Juriul EACA Euro Effies este alcatuit din seniori profesionisti reprezentand o varietate de discipline din organizatii de marketing si comunicare din intreag lume precum agentii de publicitate, advertiseri (clienti de publicitate), proprietari de media, cercetare de piata, consultanti de marketing.
Juriul editiei Euro Effie 2006 este prezidat de Jennifer Dauer (foto), Vice President Western Europe Marketing & Strategy Planning, Procter & Gamble.
Anul trecut, Leo Burnett & Target a fost singura agentie romaneasca finalista la Euro Effie. Nominalizarea a fost obtinuta pentru campania “Elevator”, realizata pentru brandul Wash&Go, client Procter&Gamble.
Jurizarea la Euro EFFIE
Jurizarea campaniilor se face in doua etape si are doua jurii. Etapa “eficientei” cum mai este numita prima si cea mai importanta etapa ii are ca membri in juriu si pe Radu Florescu si Razvan Matasel si evalueaza campaniile fara materiale creative, in functie doar de dovezile de eficienta. Campaniile sunt evaluate “la rece”, dupa criterii cum sunt backgroundul campaniei, planul de marketing, obiective si evidentierea rezultatelor.
Campaniile finlaiste care trec de aceasta prima etapa ajung pe o lista scurta in etapa “creativitatii” in care autorii lor sunt rugati sa trimita juriului materiale creative ce vor contribui la procesul final de selectie a campaniilor. Un numar minim de 8 membri ai juriului vor mai puncta fiecare campanie cu note de la 1 la 10.
Scorul final este o medie ponderata 70/30 intre cele doua etape, in favoarea primei etape – cea de eficienta.
Irina Toma info@adplayers.ro
Juriul EACA EuroEFFIE, Etapa 1 - Eficienta
Allemann David, Managing Director, Advico Young & Rubicam
Banerjee Ashish, Director, Lighthouse Consulting
Clausen Claus Gilbert, Head of Nordic Region, GroupM
Delhoume Mathilde, Advertising Development Director - Global Hair Care, Procter & Gamble Switzerland Sarl
Florescu Radu, Vice President, Romanian Association of Advertising Agencies
Goulios Yannis, Managing Director, McCann Erickson Athens
Grannemann Rüdiger, Managing Director, consellgruppe Werbeagentur GmbH GWA
Haller Florian, Hauptgeschäftsführer, Agenturgruppe Serviceplan
Ingram Julian, European Director & Managing Partner, McCann World Group
Janousek Jiri , Executive Director, Association of Communication Agencies
Korhonen Heidi, Director, Communication Planning, Unilever Nv
Kylander Henrik, Deputy Managing Director and Head of Strategy, Hasan & Partners (McCann)
Lloyd Fiona, International Client Services Director, Carat International
Mardonovic Vesna, Director, OMD Slovenia
Matasel Razvan, Strategic Planning Director, Leo Burnett & Target
Mengele Andreas, Heimat, Berlin
Moellmann Andreas, Strategic Planning Director, Cayenne communications b.v.
Neuburger Julian, Executive Director EMEA, MediaCom
Olsen Sven, Leo Burnett, London
Plota Agathi, Managing Director, Rapp Collins Hellas
Sasserath Marc, Sasserath-Publicis
Schaub Pascal, Head of Strategic Planning, Publicis Werbeagentur AG
Shaw Chris, 19 Entertainment
Sila Iztok, MBA Marketing Direktor, Telekom D.D.
Smékal Vít, Research Director , OMD Czech a.s.
Tersmette Moniek, Strategy Director, TBWA Neboko Campaign
Ura Pertti, Managing Director, Lowe Group Finland
Wegmüller Mikael, COO, Publicis Helsinki
Juriul EACA EuroEFFIE, Etapa 2 - Creativa
Andy Roberts, Managing Partner EMEA, Starcom
Anne Vincen, Directrice Générale, TBWA/PARIS
Carter Carolyn, President Europe, Middle & East Africa , Grey Global Group
Clift Joe, Head of Brand Management, Visa EU
Cupples Barry, CEO Central and Eastern Europe, OMD
Delvaux Willy, Past Vice Presiden, Procter & Gamble
Eke Vanessa, Managing Director, Nielsen Media Reseach
Hawlina Maja, Director & Creative Director, Lowe Avanta
Hemels Pieter, General Manager, Hemels Van der Hart
Jermiin Jens, Advertising Manager, Coca-Cola Company
Jordan Keane Miriam, Chief Brand Officer, Weight Watchers International
O'Donoghue Dan, Worldwide Strategic Planning Director, Publicis
Puri Gurdeep , Head of Effectiveness, Leo Burnett
Rastoin Natalie, Directeur Général, Ogilvy & Mather
Smallwood Mike, Worldwide Managing Partner, Mindshare
Dr Trachtenberg Angelika, CEO , BBDO Austria
Trevor Isherwood, Integrated Marketing Communications Director, GM Europe
Tseimazidou Aimilia, President & Managing Director, Attp
Utermöhle Klaus, Economia (agency in BBDO network)
Velinkonja Jure, Marketing Director, SKB Banka D.D. Ljubljana (Societe General Group)
Wilding Marcus, Vice President, Carat International
Ziebinski Jaroslaw, Chairman and CEO Central and Eastern Europe, Leo Burnett
