(AdPlayers.ro, Iulian Toma)
“21 Septembrie este ultima zi la care se mai pot face inscrierile pe sectiuni la IAA European Summit”, a afirmat pentru AdPlayers.ro, Victor Dobre - Director Executiv la IAA Romania. Oficialul mai spune ca, in functie de modul, numarul de locuri poate fi insa foarte limitat.
Cele trei sectiuni sunt A - Communication Planning & Research, B - Legislation and Self Regulation si C - Corporate Social Responsibility. Victor Dobre spune ca cei care vor sa aiba acces la diverse teme ale summit-ului pot accesa practic 8 vorbitori de top cu doar 200 EUR, la care se adauga un panel de discutii.
Executivul IAA spune ca procentul de ocupare al diverselor module era ieri de aproximativ 80% - 85% si ca cei interesati de diverse teme ar trebui sa se grabeasca pentru a mai prinde un loc, pentru ca rezervarile vin continuu pe email.
“Temele pe care le propune Summit-ul European IAA intereseaza foarte multa lume din managementul de mijloc al industriei de comunicare de pe diverse specializari. Acesta este si motivul pentru care am incercat sa facilitam accesul pe diverse teme de discutii. ”, a motivat el existenta modulelor speciale pe diverswe teme.
“Am facilitat accesul pe module pentru a permite unui numar cat mai mare de interesati de a participa chiar la sectiunile de discutii de dupa eveniment”, subliniaza executivul. “Modulele sunt special create pentru piata romaneasca, invitatii din afara granitelor si-au procurat din timp invitatii pe intreaga perioada a evenimentului de la Bucuresti”, a conchis directorul executiv IAA Romania.
AdPlayersInfo - Summit Pogram Schedule
September 26th - Palace of Parliament Venue
Access point from Natiunile Unite Blvd. - Libertatii Blvd crossroads
Access Entrance C1
Registration Day
17:30 Participants to pick up badges from the Registration Desk
Important note: Please don’t forget to have the badge with you all the time, as the access within the Parliament Palace is under a strict security supervision!
18:00 Opening of ACT Exhibition
19:00 Welcome Drink (Tache Ionescu Hall)
20:00 Welcome Dinner (Unirii Hall)
Official Opening - Welcome Speeches
• Mr. Joseph Ghossoub (IAA Chairman and World President)
• Mr. Felix Tataru (President, IAA Romanian Chapter)
September 27th - Palace of Parliament Venue
9:30 - 13:30 Section A - Communication Planning & Research
"Inspiring Excellence in Communication"
Mr. Joseph Ghossoub (IAA Chairman and World President)
"Making Communication Planning Real"
Mr. Charles Stopford (Global Media Director, Unilever)
"Innovation in a Changing Media Landscape"
Mr. Peter Slaughter (Advertisement Production and Operations Director, Financial Times)
"Ambient Media - New-Fashioned Ways to Communicate to Oversaturated Consumers"
Mrs. Daniela Krautsack (Managing Director, Magic Moments / a MediaCom Unit)
"For Better or for Worse - Relationships that work"
Mr. Lakish Hatalkar (Integrated Communication – Procter & Gamble CEEMEA)
"The Challenges and Opportunities for Marketers as Their Audiences Refer to Digital Content"
Mr. Steve Garton (Global Head of Media, Synovate)
"Communication Planning - who has ownership? Interaction between client - research - advertising - media"
Mrs. Deborah Malone, (Publisher, Inter national ist magazine)
"Creativity. Differentiator and Enhancer of Today's Business. (The importance of Cannes Lions Festival for the Industry of Marketing and Communication)"
Mr. Philip Thomas (CEO, Cannes Lions International Advertising Festival)
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14:30 - 18:30 Section B - Legislation and Self Regulation
"The Advantages of Well Established Self Regulation Systems"
Mr. Donato Chiarini (Ambassador, Head of European Commission Representation in Romania)
"Self-Regulation - The Most Effective Tool for a Responsible Commercial Communication"
Mr. Jean Pierre Teyssier (Chairman of European Advertising Standards Alliance)
"How does the Communication Industry Face the Challenges of Responsibility?"
Mr. Jacques Bille, (IAA Vice President. European Union Affairs)
"Who should have the Responsibility for Advertising Clearance"
Mr. Kristoffer Hammer, (Editorial Standards Manager, Broadcast Advertising Clearance Centre, UK)
"New Consolidated Code for Advertising and Marketing Communication Practice"
Mr. Davis Hodge (Rapporteur for the International Chamber of Commerce Task Force on Marketing and Advertising Self-Regulation)
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Panel discussions
"What the Industry has to do for a Viable Self Regulation System?"
• Panel Moderator: Mr. Jacques Bille, (IAA Vice President. European Union Affairs)
• Mrs. Mihaela Ungar (President, Romanian Advertising Counsel)
• Mr. Rasvan Popescu (President, Romanian National Audiovisual Counsel)
• Mr. Davis Hodge (Rapporteur for the International Chamber of Commerce Task Force on Marketing and Advertising Self-Regulation)
• Mr. Kristoffer Hammer, (Editorial Standards Manager, Broadcast Advertising Clearance Centre, UK)
September 28th - Palace of Parliament Venue
9:30 - 13:30 Section C - Corporate Social Responsibility
"Integrating Social, Economic and Environmental Challenges into Brand Innovation"
Mr. Santiago Gowland (Global Director of CSR, Unilever)
"Innovative and Creative Social Strategies as a Means of Differentiation and Competitive Advantage"
Mr. Tony Pigott (Global CEO, Ethos JWT)
"The Key Role of Communications in Responding to Global Environmental Challenges"
Ms. Solange Montillaud Joyel (Project Director, United Nations Environment Program)
"What Role Brands Can Play in Creating a Sustainable World?"
Mrs. Diana Verde Nieto (Founder, Clownfish)
"Ethics & Economics"
Mr. Wally Olins (The Branding Guru)
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Panel discussions
"Responsibility, a new Marketing Attribute?"
• Panel Moderator: Mrs. Tanya Beckett (Presenter, World Business Report, BBC World)
• Mrs. Diana Verde Nieto (Founder, Clownfish)
• Mr. Anthony Kleanthous (Strategic Advisor, WWF)
• Mrs. Karin Laljani (Senior Vice President Marketing, Interface Flor)
• Mr. Tony Pigott (Global CEO, Ethos JWT)
• Mr. Richard Hunt (Founder, AAR - Czech Republic)
"IAA CSR Road Map"
Mr. Michael Lee (Executive Director, IAA Worldwide)
