Credit: AdForum / AdForum Business Creative Report 2019

AdPlayers. Iulian Toma

AdForum, platforma globala de informatii pentru industria de advertising, dezvaluie a doua editie a clasamentului sau anual al creativitatii in publicitate pe sectoare de business - AdForum Business Creative Report 2019, anunta un comunicat remis adplayers, marti, 22 ianuarie.

Printre performerii editiei din acest an se numara Jung von Matt Spree (Germany) in Automotive; McCann NY  pe segmentul Finance ; DDB Chicago pe segmentul Food & Beverage; AMV BBDO (UK) in Health & Beauty; BETC Paris in categoria Luxury & Premium; Marcel (France) in Retail si Jung Von Matt (Germany) in domeniul Transport & Tourism.

Cea mai premiata campanie in editia din acest an vine din segmentul Retail: “Black Supermarket” semnat Marcel in Franta. BBDO New York si BETC din Paris au fost urmatoarele doua agentii in clasament pentru al doilea an, pe segmentele  Finance, respectiv Luxury.

AdForum Business Creative Report 2019 releva cele mai bune 10 campanii de publicitate in domeniile lor de activitate.

„Niciun clasament global al clasament al creativitatii nu arata cele mai performante campanii in domeniile lor de piata. Creatiile cele mai de succes pe fiecare industrie sunt de mare interes pentru directorii de marketing, agentii si consultanti” a comentat Philippe Paget, CEO, AdForum.

Raportul se bazeaza pe rezultatele unor numeroase festivaluri de publicitate cu care AdForum are parteneriate, de la Cannes, D&AD, Clio Awards si Epica Awards, la One Show, LIA, Eurobest, Adfest, Dubai Lynx, Cristal, ADC* Europe, FAB Awards, World Luxury Award, sau EACA Care Awards si multe altele.

Lansata in 1999, AdForum este o platforma de informatii globala pentru industria de publicitate ce permite agentiilor si caselor de productie sa comunice creatiile publicitare si expertiza de brand din portofoliu pentru a descoperi noi parteneri de afaceri.

Cu peste 25.000 de membri in galeria agentiilor, AdForum reprezinta vocea colectiva a industriei de publicitate ce include peste 170.000 de campanii de publicitate, parteneriate cu cele mai importante festivaluri de publicitate si o acoperire globala cu birouri la New York si Paris.

AdForum Business Creative Report 2019

Automotive

1/The Faith of a Few for Mini by JvM/Spree (Germany)

2/Clowns for Audi by BBH London (UK)

3/ #SheDrives for Nissan by TBWA\RAAD (UAE)

Finance

1/Fearless Girl for State Street Global Advisor by McCann NY (USA)

2/Friendshit for Kasirkornbank by GreynJ United (Thailand)

3/Pride Jersey for AIG by THWA\Hakuhodo (Japan)

Food & Beverages

1/Exclusive the Rainbow (case) for Skittles by DDB Chicago (USA)

2/Exclusive the Rainbow (announcement) for Skittles by DDB Chicago (USA)

3/ Share a Coke 1.000 Name Celebration for Coca-Cola by Fitzgerald+Co (USA)

Health & Beauty

1/Blood Normal for Libresse by AMV BBDO (UK)

2/Blink to Speak for Aska Ek Hope Foundation by TBWA\India

3/The World's First Baby Marathon for Huggies by Ogilvy South Africa

Luxury/Premium

1/ Save Our Species for Lacoste by BETC Paris (France)

2/Go With the Flaw for Diesel by Publicis Italy

3/Timeless for Lacoste by BETC Paris (France)

Retail

1/Black Supermarket for Carrefour by Marcel (France)

2/Scary Clown Night for Burger King by Lola Mullenlowe (Spain)

3/Rhythm of Love Wall for 7-Eleven by ADK Taiwan

Transport & Tourism

1/The Ticket Shoe for Berliner Verkehrsbetriebe+adidas  by Jung von Matt (Germany)

2/Universal Love for MGM Resorts by McCann NY (USA)

3/DUNDEE: The Son of A Legend Returns Home (trailer 1) for Tourism Australia by droga5

Mai mult in Festival, Research, Cercetare,