Top 3 agentii Effie Awards Romania 2019: Leo Burnett Romania, McCann Worldgroup Romania si Media Investment
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Marti, 11 Iunie 2019

Credit: Effie Awards Romania

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Juriul Effie Awards Romania a acordat la Gala de Premiere Effie 2019, luni seara, 31 de trofee Gold, Silver si Bronze Effie. Marele premiu Grand Effie nu a fost acordat la editia din acest an.

In total, un numar de 12 agentii si companii au fost premiate la editia a XVI-a a Galei Effie Awards Romania 2019. Desfasurata la Ateneul Roman gala a fost prezentata de Andi Moisescu, care a inmanat castigatorilor 9 trofee Gold Effie, 6 Silver Effie si 16 Bronze Effie.
 
Agentiile si companiile castigatoare de anul acesta sunt: Cohn & Jansen JWT, GMP+Webstyler, Headvertising, Jazz Communication, Leo Burnett Romania, McCann Worldgroup Romania, Mercury360 Communications, Ogilvy Group Romania, Propaganda, Publicis Romania, Sector 7 si Ursus Breweries.

Top 3 agentii care au obtinut punctajul cel mai mare din competitie sunt Leo Burnett Romania, McCann Worldgroup Romania si Media Investment.
 
Leo Burnett Romania a obtinut 9 premii – 4 Gold, 1 Silver si 4 Bronze in categoriile: Brand Experience (VloggemonGO si Hotelekom, ambele cu Gold Effie pentru Telekom), Seasonal Marketing (2 trofee Gold Effie pentru Hotelekom si Don’t let yourself be fooled, brand: Telekom), Telecommunications (Don’t let yourself be fooled – Silver Effie si NEABONAMENTUL / The Unsubscription – Bronze Effie, ambele pentru Telekom), Media Idea (1 Bronze Effie pentru Telekom cu VloggemonGO), Use of Influencers (1 Bronze Effie pentru VloggemonGO) si Shopper Marketing (1 Bronze Effie pentru Bunorama, brand: Kaufland).

McCann Worldgroup Romania a obtinut 8 premii - 1 Gold, 2 Silver si 5 Bronze in categoriile: Branded Content (1 Gold Effie pentru KFC BOXMASTER - FRIENDZONE), Packaged food (1 Silver Effie pentru KFC GARLIC SAUCE), Telecommunications (1 Silver Effie pentru Vodafone Prepaid “Live Life Like a Game”), Alcoholic beverages – Beers (1 Bronze Effie pentru The proper men of the new generation pentru brandul Neumarkt), Non-alcoholic beverages (1 Bronze Effie pentru INNA Music Cans Album), Restaurants (1 Bronze Effie pentru KFC BOOSTER – LIMITED EDITION) si Seasonal Marketing (2 Bronze Effie pentru campaniile KFC XMAS BUCKET – WHEN MOM ALLOWS si #samefeeling de la Coca-Cola).
 
Cei mai eficienti clienti ai editiei de anul acesta sunt: Telekom Romania cu 8 trofee (4 Gold, 1 Silver si 3 Bronze Effie), US Food Network, care a obtinut 4 trofee (1 Gold, 1 Silver si 2 Bronze Effie) si PressOne cu 3 trofee (2 Gold si 1 Bronze Effie). Si in ceea ce priveste brandurile, topul arata similar: Telekom pe primul loc, KFC pe locul doi si PressOne pe locul trei.
 
Brandurile care au avut campanii castigatoare la editia 2019 a Romanian Effie Awards sunt: Asociatia Inima Copiilor, catmobile, Coca-Cola, Coca-Cola Zero Sugar, Daruieste Viata, George, ING Bank, Kaufland, KFC, Neumarkt, Orange, PressOne, Pufina, Rexona, Telekom, Ursus Retro si Vodafone.
 
Conform Romanian Effie Rankings, calculat in baza sistemului international Effie Index, Clientul Anului este Telekom Romania, Brandul Anului este Telekom, iar Agentia Anului Leo Burnett Romania. La editia de anul acesta nu a fost acordat Grand Effie.
 
Juriul competitiei a fost condus de Achim Rietze, Strategy Lead at Google ZOO, si a fost format din peste 120 de reprezentanti ai industriei de marketing si comunicare, specialisti cu mare experienta din companii, agentii de publicitate, de media si digital, din agentii de research, consultanti de marketing si reprezentanti ai mediului academic din marketing si comunicare.
 
Romanian Effie Awards 2019 este un proiect organizat de IAA Romania si UAPR. EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.


Premiile Effie Awards Romania 2019
EFFIE Winners 2019
 
PACKAGED FOOD

SILVER
Campaign: KFC Garlic Sauce
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Other Credits: MRM//McCann Romania | UM Romania | Golin
 
PERSONAL CARE PRODUCTS & SERVICES
 
SILVER
Campaign: 5000 steps challenge
Brand: Rexona
Client: Unilever Romania
Submitted by: Propaganda
Other Credits: Mindshare | Kubis Interactive
 
HOUSEHOLD SUPPLIES & SERVICES
 
BRONZE
Campaign: Strong and Soft
Brand: Pufina
Client: Pehart Tec Grup
Submitted by: Jazz Communication
Other Credits: UM Romania
 
ALCOHOLIC BEVERAGES – BEERS
 
BRONZE
Campaign: Ursus Retro, Legendary Fun Is Back
Brand: Ursus Retro
Client: Ursus Breweries
Submitted by: Ursus Breweries
Other Credits: BBDO | Kubis Interactive | Media Investment | Brand New
 
BRONZE
Campaign: The Proper Men of the New Generation
Brand: Neumarkt
Client: Heineken
Submitted by: McCann Worldgroup Romania
Other Credits: Starcom
 
NON-ALCOHOLIC BEVERAGES
 
BRONZE
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Other Credits: MRM//McCann Romania | UM Romania | McCann PR
 
RESTAURANTS

BRONZE
Campaign: KFC Booster – Limited Edition
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Other Credits: MRM//McCann Romania | UM Romania | Golin
 
FINANCIAL SERVICES

BRONZE
Campaign: Do What’s Best For You
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media Romania | Kaleidoscope Proximity | PGM!
 
BRONZE
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet | MAINSTAGE THE AGENCY | One Night Gallery
 
BRONZE
Campaign: Save Your Time
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
 
MEDIA & ENTERTAINMENT
 
BRONZE
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
 
TELECOMMUNICATIONS
 
BRONZE
Campaign: The Unsubscription
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
SILVER
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
SILVER
Campaign: Vodafone Prepaid “Live Life Like a Game”
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Other Credits: Wavemaker Romania
 
GOLD
Campaign: Shoelaces
Brand: Orange
Client: Orange
Submitted by: Publicis Romania
Other Credits: Initiative Media
 
OTHER PRODUCTS & SERVICES
 
BRONZE
Campaign: You never know when bad luck strikes
Brand: catmobile
Client: Catmobile.ro
Submitted by: Sector 7
SHOPPER MARKETING
 
BRONZE
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett Romania
Other Credits: Universal McCann | GMP PR | Cexpa | Fortuners
 
BRANDED CONTENT

GOLD
Campaign: KFC Boxmaster - Friendzone
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Other Credits: MRM//McCann Romania | UM Romania | Golin
 
SEASONAL MARKETING

BRONZE
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Other Credits: MRM//McCann Romania | UM Romania | McCann PR
 
BRONZE
Campaign: KFC Xmas Bucket – When Mom Allows
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Other Credits: MRM//McCann Romania | UM Romania | Golin
 
GOLD
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
GOLD
Campaign: The Heart Sewing Kit
Brand: Asociatia Inima Copiilor
Client: Asociatia Inima Copiilor
Submitted by: Mercury360 Communications
Other Credits: Cosanzeana (Laura Leonte)
 
GOLD
Campaign: Long Live the Neighbor’s Goat!
 Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
 
GOLD
Campaign: Hotelekom
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
BRAND EXPERIENCE

GOLD
Campaign: Hotelekom
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
GOLD
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
USE OF INFLUENCERS

BRONZE
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
MEDIA IDEA

BRONZE
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett Romania
Other Credits: Media Investment
 
POSITIVE CHANGE - BRANDS (CSR)
 
GOLD
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
 
POSITIVE CHANGE - NON PROFIT
 
SILVER
Campaign: Life Hangs by a Thread of Hair
Brand: Daruieste Viata NGO
Client: Daruieste Viata NGO
Submitted by: Ogilvy Group Romania
Other Credits: Mediacom | ThinkDigital
 
SUSTAINED SUCCESS

SILVER
Campaign: The Playful Bank
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!

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