(AdPlayers.ro, Irina Toma)
Incepand cu luna aprilie, Mediafax este reprezentantul media si marketing in Romania al mai multor competitii din portofoliul International Awards Group (IAG), se arata intr-o informare a agentiei, remisa AdPlayers.
Sub umbrela IAG opereaza competitiile New York Festivals – competitiile Advertising si Innovative, AME Awards – pentru Advertising & Marketing Effectiveness, Midas Awards – Financial Services Communications si The Global Awards - competitie Healthcare Communications.
Potrivit sursei, ca reprezentant media si marketing, Mediafax va comunica industriei locale de media si publicitate informatii despre competitiile amintite si va recomanda organizatorilor directori de creatie din Romania care sa faca parte din jurii. Furnizorul de informatie se alatura, astfel, retelei de reprezentanti oficiali ai New York Festivals din 65 de tari de pe glob
/ PROFILE - International Awards Group (IAG)
Infiintat in urma cu 51 de ani, New York Festivals (NYF, www.newyorkfestivals.com) reprezinta doar una din competitiile International Awards Group (IAG). Sub umbrela NYF se desfasoara cinci competitii anuale: International Advertising Awards, Innovative Advertising Awards, Film & Video, Television Broadcasting si Radio Broadcasting.
IAG premiaza excelenta in advertising si marketing la nivel international si pe alte trei competitii ale sale – AME (www.ameawards.com ) - Advertising & Marketing Effectiveness, Midas (www.midasawards.com ) - Financial Services Communications si The Global Awards (www.theglobalawards.com ) – Healthcare Communications