Festivalul de publicitate de la Minsk a reunit peste 927 de intrari din 15 tari din Europa si Comunitatea Statelor Independente (CIS), jurizate de de un numar de 46 de experti recunoscuti in festivaluri internationale.
adplayers. Iulian Toma
Geometry Global Bucharest a fost premiata la festivalul White Square, de la Minsk, dinBelorusia. Agentia de publicitate de la Bucureesti este dealtfel si singura din Romania distinsa in competitia organizata la Minsk de Asociatia Agentiilor de Marketing si Comunicare din Belorusia.
Trofeele White Square, una dintre cele mai imporate competitii din Europa de Est, au fost anuntate pe 21 aprilie, la Minsk. Intrecerea a avut loc in acest an sub deviza „Cause we can”, chemand astfel reprezentanti ai industriei de publicitate din mai multe tari pentru a arata puterea creativitatii in comunicare.
Festivalul de publicitate de la Minsk a reunit peste 927 de intrari din 15 tari din Europa si Comunitatea Statelor Independente (CIS). Jurizate de de un numar de 46 de experti recunoscuti in festivaluri internationale, care si-au adus contributia in castigarea a peste 200 de premii in festivalul de la Cannes, lucrarile au fost parcurse de 5 echipe de jurizare - Creative, Marketing, Branding, Digital, Social advertising.
WHITE SQUARE ANNOUNCED THE WINNERS
Creative Agency of the Festival: Voskhod, Russia
Belarusian Agency of the Festival: Salmon Graphics.
GRAND PRIX
entry Corpus IT School Identity, agency Voskhod, Russia
entry
Car Curling, agency Voskhod, Russia
CREATIVITY
F. FILM
F1 TV
Gold
Series of entries Everybody Loves Сrabs, entries Echo, Husband and Jokes, agency Voskhod, Russia
Silver
entry PariMatch Epic Battle, agency ElectricSheepFilm, Ukraine
Bronze
entry Letter to Santa, agency SLAVA, Russia
entry The Castle, agency Publicis Russia, Russia
entry The Room, agency Publicis Russia, Russia
entry UkrBud "Break from USSR", agency Electric Sheep Film, Ukraine
entry When you need..., agency Friends Moscow, Russia
Shortlist
entry Life is a tape of events, agency Possible Group, Russia
entry Life, agency Voskhod, Russia
entry LOVE, agency GOODMEDIA, Ukraine
entry The Kiss, agency Garlic Sofia, Болгария
entry The Raft, agency GForce/Grey, Казахстан
F2 Online
Gold
entry Year in Search 2017, agency SLAVA, Russia
https://www.youtube.com/embed/MNu9x6Niks4?rel=0&showinfo=0
entry Cat Addiction, agency BBDO Russia group, Russia
https://www.youtube.com/watch?v=QFLB6XFqhpw&list=PLe6oBCTlOGQz-O3xbXgrd2xmL5aKSf4mw
Silver
entry Happy Navruz!, agency DBLA visuals, Uzbekistan
entry The Catboy and New Year, agency Svetly Story, Russia
Bronze
entry Gryazino running club, agency MORE (BBDO Group), Russia
entry Letter to Santa, agency SLAVA, Russia
entry Parimatch Epic Battle, agency Electric Sheep Film, Ukraine
Shortlist
entry "Everything is changing her and now", Group of creators Dorogafilm, Belarus
entry Create!, agency TIP-TOP TEAM, Russia
series of entries Ferrero, entries Comrade-in-arms, Muse and Teacher, DADA Agency, Russia
entry Protection from regrets, agency Voskhod, Russia
entry smart #CarBodyPositive, agency BBDO Russia group, Russia
entry Stories behind my photos, agency Zebra Hero, Russia
entry When you need..., agency Friends Moscow, Russia
P. PRINT
P1 Print
Gold
entry The Power of a Drop, agency Geometry Global Ukraine, Ukraine
Silver
entry UNEXPECTED IKEA, agency Instinct (BBDO Group), Russia
Bronze
Series of entries Captured by Nature, entries Monkeys and Polar bears, agency MullenLowe Moscow, Russia
R. RADIO & AUDIO
R1 Radio & Audio
Gold
entry The Fastest Spot, agency White Rabbit Budapest, Hungary
Bronze
entry Radio Crashes, agency Voskhod, Russia
entry The Lungs of Ukraine, agency PROVID, Ukraine
Shortlist
entry Spoilers, agency Havas Moscow, Russia
O. OUTDOOR
O1 Outdoor
Gold
entry Braille-art, agency Possible Moscow, Russia
entry Flying Hammock, agency Leavingstone, Georgia
https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0
entry Honey Thank You for PlayStation 4, agency TutkovBudkov, Russia
https://player.vimeo.com/video/260741446
Silver
entry Farewell Statue, agency Tabasco, Estonia
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia
entry Free Beer Forever, agency Kinograf, Ukraine [moved from N5 Brand experience]
Bronze
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry Outstanding Outdoor, agency LOGA BIGA, Belarus
entry The Power of a Drop, agency Geometry Global Ukraine, Ukraine
Shortlist
Series of entries Captured by Nature, entries Monkeys and Polar bears, agency MullenLowe Moscow, Russia
K. INTEGRATED
K1 Campaigns
Gold
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia
https://www.youtube.com/watch?v=Pgsk7y-R7Ao&feature=youtu.be
Silver
entry Tele2/ZZ Tours, agency Not Perfect | Y&R Riga, Latvia
Bronze
entry Beyond The Capitals, agency SLAVA, Russia
K2 Digital & Social
Gold
entry Pay for Peaceful Sleep, agency Agama Digital Group, Ukraine
https://www.youtube.com/embed/miE_5uakn3o
Silver
entry Adopt a sticker, agency Possible Moscow, Russia
entry The Shawerma-Shaurma Column, agency Granat communications, Russia [moved from N5 Brand experience]
Bronze
entry Beyond The Capitals, agency SLAVA, Russia
Shortlist
entry Airports Namesakes, agency Smetana, Russia
entry IF YOU READ THIS MESSAGE I AM ALREADY FAT, agency КА Ruport, Russia
entry Promo site for the Сosmonautics day for S7, agency CreativePeople, Russia
entry The fashion experiment, agency Geometry Global, Romania
K3 Viral campaign
Gold
entry Flying Hammock, agency Leavingstone, Georgia
https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0
entry Year in Search 2017, agency SLAVA, Russia
https://www.youtube.com/embed/MNu9x6Niks4?rel=0&showinfo=0
Shortlist
entry Airports Namesakes, agency Smetana, Russia
K4 Product / brand launch campaign
Silver
entry Flying Hammock, agency Leavingstone, Georgia
entry Inner Joy, agency Division, Estonia
Bronze
entry velcom lemon launch, agency Not Perfect | Y&R Riga, Latvia
K5 Image campaign
Silver
entry UNEXPECTED IKEA, agency Instinct (BBDO Group), Russia
K6 Low budget campaign
Gold
entry Adopt a sticker, agency Possible Moscow, Russia
https://vimeo.com/262525799/795ac020d0
Bronze
entry Promo site for the Сosmonautics day for S7, agency CreativePeople, Russia
Shortlist
entry Vending machines, agency Instinct (BBDO Group), Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry The voice of the sea, agency Red Pepper Creative, Russia
https://player.vimeo.com/video/263925235?byline=0&portrait=0&title=0&loop=1
Silver
entry America, goodbye!, agency Red Pepper Creative, Russia
entry Everybody Loves Crabs, agency Voskhod, Russia
Bronze
entry Mgzavrebi - Promise! from series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia
entry Year in Search 2017, agency SLAVA, Russia
entry Over the Horizon: Olympic Flame, agency Cheil | Red Pepper Film, Russia [moved from N5 Brand experience]
Shortlist
entry Dorn – Preach from series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia
entry The Deep, agency Zebra Hero, Russia
entry Wi-Fi Girl, agency Zebra Hero, Russia
entry #wesolve, agency Mozga Studio, Russia [moved from F2 Online]
N2 Audio branded content
Gold
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia
https://www.youtube.com/watch?v=G50PabEIAxk
Shortlist
entry Radio Crashes, agency Voskhod, Russia
N3 Interactive branded content
Silver
entry Earth 2050, agency Possible Group, Russia
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia
Bronze
entry EQTcode, agency Friends Moscow, Russia
entry SNICKERS “WHAT THE FAIL AWARDS”, agency BBDO Russia group, Russia
Shortlist
entry 360° detective, agency Zebra Hero, Russia
N4 Branded events
Shortlist
entry Mom, I'm a Gamer, DADA Agency, Russia
N5 Brand experience
Bronze
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry MTS. Real Games, agency Isobar Moscow, BBDO, Russia [moved from N1 Visual branded content]
Shortlist
entry RIBBONIZATION, agency BBDO Russia group, Russia
The special awars of the Creative Jury
entry The cart crash, agency Geometry Global, Romania
BRANDING
B. COMMUNICATION DESIGN
B1 Logo
Silver
entry Russia, Аssociation of branding companies of Russia, Russia
Bronze
entry Riforma, agency Suprematika, Russia
Shortlist
entry ITM, agency Depot WPF, Russia
entry Lacan's shadow, agency Arriba!, Ukraine
B2 Corporate identity
Gold
entry Russia, АБКР, Russia
https://player.vimeo.com/video/263670781?byline=0&portrait=0&title=0&loop=1
Silver
entry Both fish and meat, agency LOVEMEDO branding agency, Russia
Bronze
entry Estonia 100, agency Identity, Estonia
entry Ukrainan Creative Week, agency Tough Slate Design, Ukraine
entry Galamart, agency Depot WPF, Russia
Shortlist
entry Anflor, agency AIDA PIONEER branding & creative, Belarus
entry Equals more, agency Suprematika, Russia
B3 Calendar
Silver
entry Money3, agency SMART-CALENDAR.BY, Belarus
Bronze
entry SHOW EVERYONE WHAT KIND OF BREED YOU ARE, agency ART GROOVE, Russia
B4 Multi-page editions
Gold
entry Bukowski Glitch Book, agency Tough Slate Design, Ukraine
https://player.vimeo.com/video/179434660
Bronze
entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia [moved from B5 Souvenirs and business gifts]
B6 Brand environment & experience design
Bronze
entry The cart crash, agency Geometry Global, Romania
entry The New Lamborghini Urus Launch, agency DEPARTÁMENT, Russia
Shortlist
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry RIBBONIZATION, agency BBDO Russia group, Russia
entry V13, agency BRID, Georgia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Jola Honey Mix, agency Tough Slate Design, Ukraine
Silver
entry 13Credenze, agency Antville, Italy
entry Beer “Vrach”, agency Bruno Agency, Russia
entry Roll Club, agency Canape Agency, Ukraine
entry VALAAM, agency Depot WPF, Russia
Bronze
entry 648°, agency :OTVETDESIGN, Russia
entry Säde Schnapps, agency KOOR Packaging Design, Estonia
Shortlist
entry Babina Leta: comprehensive development of the brand for potatoes, agency Fabula Branding, Belarus
entry Konoplyanka traditional high quality cold-pressed vegetable oils, agency Ohmybrand, Russia
entry Raised in Karelia, agency TutkovBudkov, Russia
entry Red Button Brew, agency IKON BC, Russia
entry Red Jacket. Well-flavored tea. Outside and inside, agency Plenum, Russia
entry Rozhkov dairy farm, agency Depot WPF, Russia
X2 Packaging of non-food products
Bronze
entry Simple Rules, agency Depot WPF, Russia
Shortlist
entry Bic Football, agency Depot WPF, Russia
entry Lecar, agency :OTVETDESIGN, Russia
Q. DIGITAL DESIGN
Q1 Website design
Silver
entry The History of the Mausoleum of Augustus, agency HAVAS MILAN, Italy
Shortlist
entry EQTcode, agency Friends Moscow, Russia
Q3 Design of virtual promo-tools
Gold
entry [VR]alism, agency Progression, Russia
Silver
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia
Shortlist
entry Promo site "Hero Flight", agency CreativePeople, Russia
MARKETING
A. PROMO & ACTIVATION
A1 Use of promo (mediums & experience)
Gold
entry Free Beer Forever, agency Kinograf, Ukraine
https://www.youtube.com/embed/WzV_64Wpz2M?rel=0&showinfo=0
Silver
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia
Bronze
entry The cart crash, agency Geometry Global, Romania
Shortlist
entry Radio Crashes, agency Voskhod, Russia
entry RIBBONIZATION, agency BBDO Russia group, Russia
A2 Strategy
Gold
entry 1st Grrrade, agency BBDO Russia group, Russia
Silver
entry Free Beer Forever, agency Kinograf, Ukraine
A3 Campaign
Bronze
entry True New Year tangerines, agency Instinct (BBDO Group), Russia [moved from A4 Digital & Social]
A4 Digital & Social
Silver
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia
Bronze
entry Airports Namesakes, agency Smetana, Russia
Shortlist
entry EQTcode, agency Friends Moscow, Russia
A5 Low budget project
Gold
entry Car Curling, agency Voskhod, Russia
Silver
entry The cart crash, agency Geometry Global, Romania
Shortlist
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
C. PR
C1 Strategy
Bronze
entry Given to everyone, agency TWIGA Communication group, Russia
entry Radio Crashes, agency Voskhod, Russia
C2 Campaign
Bronze
entry Breaking Point, agency e:mg, Russia
entry The Shawerma-Shaurma Column, agency Granat communications, Russia [moved from M6 Ambient media]
Shortlist
entry Braille-art, agency Possible Moscow, Russia
C3 Digital & Social
Gold
entry Flying Hammock, agency Leavingstone, Georgia
https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0
Bronze
entry Airports Namesakes, agency Smetana, Russia
Shortlist
entry Beyond The Capitals, agency SLAVA, Russia
entry Hero Flight, agency Marvelous LLC, Russia
C4 Influencer
Shortlist
entry Year in Search 2017, agency SLAVA, Russia
H. DIRECT
H1 Strategy
Bronze
entry Free Beer Forever, agency Kinograf, Ukraine
H2 Campaign
Gold
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia
https://www.youtube.com/watch?v=Pgsk7y-R7Ao&feature=youtu.be
Silver
entry 1st Grrrade, agency BBDO Russia group, Russia
Shortlist
entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus
H3 Digital & Social
Bronze
entry RUNTOSCROLL, agency Friends Moscow, Russia
M. MEDIA
M1 Use of media channel
Gold
entry Radio Crashes, agency Voskhod, Russia
Silver
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia
Bronze
entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus
entry The cart crash, agency Geometry Global, Romania
Shortlist
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry RUNTOSCROLL, agency Friends Moscow, Russia
M2 Strategy
Silver
entry Free Beer Forever, agency Kinograf, Ukraine
M4 Digital & Social
Shortlist
entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia
M5 Guerrilla marketing
Gold
entry Flying Hammock, agency Leavingstone, Georgia
https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0
Bronze
entry Car Curling, agency Voskhod, Russia
Shortlist
entry The cart crash, agency Geometry Global, Romania
M6 Ambient media
Silver
entry Farewell Statue, agency Tabasco, Estonia
Bronze
entry The cart crash, agency Geometry Global, Romania
Shortlist
entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus
entry Vending machines, agency Instinct (BBDO Group), Russia [moved from M1 Use of media channel]
I. INNOVATIONS
I1 Innovations
Shortlist
entry RUNTOSCROLL, agency Friends Moscow, Russia
THE SPECIAL AWARD OF THE MARKETING JURY FOR THE MOST BRAVE CLIENT, FOR THE MOST BRAVE SOLUTION
entry Radio Crashes, agency Voskhod, Russia
CREATIVE EFFECTIVENESS
E1 Creative effectiveness
Gold
entry 1st Grrrade, agency BBDO Russia group, Russia
Silver
entry Coffee is not a drug, agency Possible Group, Russia
entry Free Beer Forever, agency Kinograf, Ukraine
Bronze
entry Given to everyone, agency TWIGA Communication group, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia
Shortlist
entry Let's forget this match!, agency MullenLowe Moscow, Russia
entry Raised in Karelia, agency TutkovBudkov, Russia
DIGITAL
D1 Websites
Gold
entry Earth 2050, agency Possible Group, Russia
https://vimeo.com/209241204/e3312dd749
Silver
entry RUNTOSCROLL, agency Friends Moscow, Russia
Bronze
entry The History of the Mausoleum of Augustus, agency HAVAS MILAN, Italy
Shortlist
entry WHAT PETS TALK ABOUT, agency BBDO Russia group, Russia
D2 Interactive projects
Bronze
entry RUNTOSCROLL, agency Friends Moscow, Russia
Shortlist
entry LEGO® City: Become a hero, agency SLAVA, Papa Carlo, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia
D4 Web banners
Silver
entry World Cup Draw Hijack, agency MullenLowe Moscow, Russia
D5 Integrated digital campaign
Silver
entry SNICKERS “WHAT THE FAIL AWARDS, agency BBDO Russia group, Russia
D6 Viral campaign
Gold
entry Flying Hammock, agency Leavingstone, Georgia
https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0
Bronze
entry How Kaspersky has created a pig squeal?, agency GREAT, Russia
D7 Social
Silver
entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia
Bronze
entry Beyond The Capitals, agency SLAVA, Russia
entry Twitch Goal Celebrator, agency Red Keds, Russia
Shortlist
entry Love Stories, agency Voskhod, Russia
D8 Branded tech and innovations
Silver
entry Twitch Goal Celebrator, agency Red Keds, Russia [moved from D2 Interactive projects]
G. MOBILE
G2 Games
Shortlist
entry RUNTOSCROLL, agency Friends Moscow, Russia
G3 Bot usage
Gold
entry Adopt a sticker, agency Possible Moscow, Russia
https://vimeo.com/262525799/795ac020d0
G4 AR / VR
Gold
entry Enter The HuMachine, agency Possible Group, Russia
T. CREATIVE DATA
T1 Data driven targeting
Gold
entry Dry Shampoo, agency Initiative Russia, Russia
T3 Use of real-time data
Shortlist
entry Dry Shampoo, agency Initiative Russia, Russia
entry World Cup Draw Hijack, agency MullenLowe Moscow, Russia
SOCIAL ADVERTISING
S. SOCIAL ADVERTISING
S1 Socially-oriented film
Bronze
entry LOVE, agency GOODMEDIA, Ukraine
Shortlist
entry Being an adult, agency Jack Lytkin prod., Belarus
entry Children protecting adults, agency Mozga Studio, Russia
entry Daughter, agency STRANA media team, Kazakhstan
entry New Year's story, agency IQ HARVEST, Russia
S2 Socially-oriented print
Bronze
entry Grape, agency ABK, Georgia
Shortlist
entry Marriage from series Dreams, agency Salmon Graphics, Belarus
entry Music Piracy, agency ABK, Georgia
entry Room for rent, General Administration for Traffic Safety of Ministry of Internal Affairs, Belarus
S4 Socially-oriented project / campaign
Gold
entry Pay for Peaceful Sleep, agency Agama Digital Group, Ukraine
https://www.youtube.com/embed/miE_5uakn3o
Silver
entry 1st Grrrade, agency BBDO Russia group, Russia
entry Vulnerability Index, agency Action, Russia
Bronze
entry OAR, agency DDVB, Russia
Shortlist
entry Adopt a sticker, agency Possible Moscow, Russia
entry Breaking Point, agency e:mg, Russia
entry Safe refill, agency AIDA PIONEER branding & creative, Belarus
entry The cart crash, agency Geometry Global, Romania
The special award for national identity:
entry Year of the Homeplace, ONT, Belarus
MASS MEDIA PRIZE
Gold
entry Grannies, agency Salmon Graphics, Belarus
entry What tankers talk about, MCS Wargaming, Belarus
entry Year in Search 2017, agency SLAVA, Russia
entry Gryazino running club, agency MORE (BBDO Group), Russia
