GMP PR, Mmd, Pleon Graffiti, Grey Bucuresti, McCann PR si Ogilvy PR sunt nominalizate la European Excellence Awards, competitie la care au participat peste 600 de intrari din Europa. Aflata la prima editie, European Excellence Awards este initiata de catre publicatia europeana de comunicare si relatii publice Communication Director.
Juriul intrecerii este format din 30 de reprezentanti ai industriei de comunicare, provenind atat din din randul departamentelor de comunicare ale companiilor cat si al agentiilor de profil, dar si din randul autoritatilor sau ONG-urilor europene. Din Romania, in juriul competitiei sunt Catalina Stan (BDR Associates) si Camelia Spataru, Purtatorul de cuvant al Guvernului Romaniei.
Premiile competitiei vor fi acordate in cadrul unei ceremonii ce va avea loc pe 13 decembrie, a.c, in Germania, la The Ritz-Carlton, din Berlin.
iulian.toma[at]adplayers.ro
Nominalizarile in Finala
European Excellence Awards, 2007
ACCOMPLISHMENT
Best Campaign
APA NOVA Bucharest: Why we love Bucharest
GMP PR
Department for Children, Schools & Families: Rhyme4Respect
Trimedia Harrison Cowley
KFC Global Relaunch - Face from Space
Weber Shandwick
Media Regionalise, Polskapresse, TP Group Foundation: School without BullyingProfile
Sochi‘s Bid to Host the 2014 Winter Olympics
Weber Shandwick
Newcomer Agency of the Year
Bond PR
CitySavvy
GMP PR
Man Bites Dog
Trimedia Harrison Cowley
Agency of the Year
Burson Marsteller Europe
Hill & Knowlton
Mmd Corporate, Public Affairs & Public Relations Consultants
Shine Communications
Weber Shandwick
INDUSTRIES AND INSTITUTIONS
Automotive and Transport
Saab Automobile / General Motors Europe: The New Saab 9 — 3 Media Launch
Scania: Young European truck Driver 2007
The Maltese Route Bus Service Management
UPS: Fashion Contest 2007INTEREL
Volvo Construction Equipment: Safety For You CampaignTechnologies
Hellenic Technology Clusters Initiative: The Silicon Valley of GreeceAdvocate / Burson-Marsteller
Konica Minolta: Pimp my PrinterFirefly Communications
Linden Lab: Virtual World, Real Message — Second LifeOctane PR
Panasonic: Panasonic toughbook — A European ChallengePublicis Consultants Deutschland GmbH
Playstation: Playstation 3 — 3 RoomsShine CommunicationsTelecommunications
BT Corporate Responsibility Unit: Finding a New Voice for the BT Speaking ClockTrimedia Harrison CowleyMTS: Breakthrough
Telefonica: From Strategic Plan to Internal Communication management modelInforpress
THUS: Next-generation networksHotwire
VimpelCom: Mobile EtiquetteSPN Ogilvy Public Relations
Finance
Banca Monte Dei Paschi Di Siena: An Italian History since 1472
Bank Julius Bar: What is Excellence?Jung von Matt, Zurich
Commerzbank: UnternehmerPerspectivenA&B ONE kommunikationsagentur
Dresdner Kleinwort/Dresdner Bank AG: Going the Extra Mile
PriceWaterhouseCoopers: Good People, Good QuestionsFestland
Consumer Health
Boehringer Ingelheim: Restless Legs Syndrome — Dialogue for Diagnosis Patient/Doctor AnimationShirehealth PR
European Commission — DG Sanco: Help, for a life without tobaccoLigaris
European Copper Institute: Copper — The New Weapon Against Hospital Superbugs
GAIN: Are You With Me? (Hoor jij erbij?)Pleon Netherlands
UCB Pharma SA: New UCB Internet website
Fashion & Beauty
eBay / Tradera: Second Hand Wedding Fashion for First Class Brides
Fiona Bennett: A Hat for EuropePublicis Consultants
John Lewis: Never Knowingly Undersized — John Lewis Weighs Into Size Zero DebateRain Communications
Nokia Multimedia: Awesome BootsPrime PR
Procter & Gamble: Discreet Megadance campaignMC Media Company
Sport & Lifestyle
Adidas: Wear the ColoursPrime PR
Electronic Arts: FIFA08Shine Communications
Sochi 2014 Bid Committee: Sochis Bid to host the 2014 Winter OlympicsWeber Shandwick
The Football Association: England Women — Girls United
The Football Association: Wembley Stadium Opening
Entertainment & Culture
Bodies the ExhibitionLift Consulting
HP and NG Create an Open Air Gallery
Koc Holding: International Istanbul Biennial Sponsorship
Vodafone: Vodafone Live Music Shine Communications
Westminster City Council: Notting Hill Carnival
Travel & Tourism
American Express Gold Card: Take off cpz Ogilvy Public Relations GmbH
Associacao de Promocao da Madeira: Body.Mind.Madeira.See.ItMarco de Comunicacion
MSC Cruises: The Mediterranean choice of referenceMarco de Comunicacion
Pestana Group 2006 FinancialLift Consulting
Regional Marketing Group MV: The XXL Beach Chair. Mv — The Place to be PLEON
Food & Beverage
Burger King: Chicken — Actors casting Edelman
California Walnut Commission: Menus with Heart Inforpress
Cerveceros de Espana: Road Demands You Alcohol Free Burson-Marsteller
Heineken Romania: Heineken Draughtkeg Grey Bucharest
KFC Global Relaunch — Face from Space Weber Shandwick
Ecology & Environment
Anglian Water: Shopping Trolley Art
GE / EcomaginationProximity Germany
Tuborg: Green Umbrella
UPM: Forest Life — An Interactive Online Experience
ÖKO-Pannon: The Selective Waste Collector Country Noguchi Porter Novelli
Government Agencies & Parties
Commission for Rural Communities Eloqui PR
Department for Children, Schools & Families: Rhyme4RespectTrimedia Harrison Cowley
German Federal Ministry for Health: Bewegung und GesundheitA&B ONE kommunikationsagentur
The Foreign and Commonwealth Office: Know before you goTrimedia Harrison Cowley
Westminster City Council: One City
Associations
Action Contre la Faim: Campaign for Action Against HungerPublicis Consultants
Associacao de Promocao da Madeira: Body.Mind.Madeira.See.ItMarco de Comunicacion
German Association of Research-based Pharmaceutical Companies: Research in the Best MedicineScholz & Friends Agenda
Sanofi-Aventis: New Citizens, new patients
Sony Ericsson Women‘s Tennis Association: Smashing Sex Inequality in Grand Slam TennisCohn & Wolfe
Non-Profit Organisations
Concord: Aid Watch
International Committee of the Red Cross: Combatant or Civilian?
Marie Curie Cancer Care: Daffodil Roadshow, Weber Shandwick
Oxfam: Oxfam UnwrappedShine Communications
Terre des Hommes — Child Relief: European Child Protection Website of International Campaign against Child Trafficking
COMMUNICATIONS
Multicultural Communication
AY YILDIZ: The First Mobile Communications Brand
Bayerische HypoVereinsbank AG: Hypovereinsbank German-Turkish Forum
Crosslingual Network
Daimler: Mondialogo — An initiative by Daimler and Unesco
Department for Children, Schools & Families: Rhyme4Respect Trimedia Harrison Cowley
International Communication
Edelman UK: Global Peace Index
European Commission — DG Sanco: Help, for a life without tobaccoLigaris
HSBC The Future of Retirement — The New Old Age Hill & Knowlton
Regional Marketing Group MV: The XXL Beach Chair. Mv — The Place to be PLEON
Sochi 2014 Bid Committee: Sochis Bid to host the 2014 Winter OlympicsWeber Shandwick
Change Communication
Alstom Power: Cafezinhos, a new approach to focus groups
Bank Pekao SA: Merger with Bank BPH
Deutsche Post World Net: First Choice
Gothaer Versicherungs WaG: Gothaer — Repositionierungkomm.passion
Ministry of Labor and Social Policy, Bulgaria: Child Welfare Reform in Bulgaria Janev & Janev Ltd.
Crisis Communication
Astroc: FENIX ProjectLlorente & Cuenca
BrainLab: Crisis in Ghent Fleishman-Hillard
Citibank: Troubles during the electionsInterel
Euromedic International Polska: Crisis Management — Dialysis Centre in Ostrow Wlkp.Partner of Promotion Sp. z o.o.
Lanxess Deutschland GmbH: Lanxess Crisis Communication SystemPleon GmbH
Financial Communication
CME Investor Conference in Bucharest Romania
Gadu - Gadu S.A.: Gadu-Gadu — more than internet communicatorPartner of Promotion Sp. z o.o.
Gentium: The Brain in Italy campaign
Glitnir: Harvard as a Credible Third Part Burson-Marsteller
Raiffeisenbank: Investment Behavior
Best Launch
BMW Group: International Launch of BMW WeltKetchum
Danone Belgium: Danone Enters the Segment of Demo-NutritionInterel
Gorenje: ORA - ITO by Gorenje Pristop
MasterCard: Launch of Paypass Weber Shandwick
Playstation: Launch of Playstation 3Shine Communications
Best Relaunch
Burger King: Chicken - Actors casting Edelman
Heidi Klum for Taft Brandzeichen
KFC Global Relaunch - Face from Space Weber Shandwick
McDonald‘s: a New Happy Meal Prime PR
The Football Association: Wembley Opening
HR Communication
LloydsPharma: Do you Swallow Everything Iotta Communications
McDonald‘s Denmark: Golden Opportunities Burson Marsteller Denmark
Sigma International: A Company of Initiatives
Syngenta: Syngenta Awards — Tell us your Story
The Rezidor Hotel Group: Employee Communication & Development Tools
Corporate Social Responsibility
AVON Cosmetics Bulgaria: Out of Love for Life — AVON against breast cancerAll Channels Communication
Bayer AG: A Century of Bayer.kulturPleon GmbH
Kraft Foods: An Expedition Into the World of Coffee
Sanofi-aventis: New Citizens, new patients
Shell Companies in Europe: European Shell Eco-Marathon
Event
Marketing fuer Deutschland: 365 Landmarks in the Land of Ideas Scholz & Friends Agenda
PepsiCo International: Pepsi Winter Campaign
The Football Association: England Women — Girls United
The Football Association: Wembley Stadium Opening
Vodafone Romania: The Rolling Stones PR Communication Campaign
Public Affairs
Assicor, ITF and the Made In...for Transparency coalition: Made in... ? Knowing the Origin Apco Worldwide
G8 Global Fund: 10 minutes - 20 lives - The Global Funds G8 CampaignPublicis Consultants Deutschland GmbH
Initiative of New Social Market Economy: The Voice of Economic Reason Scholz & Friends Agenda
Misuse of the over-the-counter drugs containing pseudophedrine for illicit production of methamphetamineDonath - Burson - Marsteller
NSZZ Solidarnosc: Low Wages a Barrier to Poland‘s DevelopmentOn Board PR
Sony Ericsson Women‘s Tennis Association: Smashing Sex Inequality in Grand Slam TennisCohn & Wolfe
Issues & Reputation Management
German Association of Research-based Pharmaceutical Companies: Research in the Best Medicine Scholz & Friends Agenda
KPMG Ltd: KPMG Media Institute
Lanxess Deutschland GmbH: Lanxess Crisis Communication SystemPleon GmbH
McDonald‘s Norway: Myth Busting ProgramBurson-Marstellar
UPM: Forest Life — An Interactive Online Experience
Evaluation
Henkel KGaA: Successful Global Communications Steering and Controlling
Rhone Vet Ltd.: One drop of love — Frontline combo campaignMC Media Company
Union Investment: Controlling and Reporting Media Relations Work using Communications DashboardLautenbachsass SASS
Westminster City Council: Westminster Reputation Tracker
Xerox: Pan European Key Performance IndicatorsMedia Measurement Limited
CORPORATE MEDIA
Annual Report
Flughafen Wien AG: How to Run an Airport Mensalia Unternehmensberatungs GmbH
Fortis: Fortis Annual Review 2006 Dartgroup
Kreissparkasse Aue-Schwarzenberg: Brueckenbauer wollmerstaedt.communications
RTL Group: How We Created Value in 2006 Agentur Ringzwei
Wienerberger: In Some Ways It Was a Good Year — In Other Ways It Was a Bad Year Mensalia Unternehmensberatungs
Company Brochure
ABN AMRO Risk Advisory Service: Risk — let´s look againFHD
Cola-Cola: 15-Year Anniversary Book, McCann PR
Deutsche Bahn AG, Communications DB Logistics: Logistics — The magazine for customersKircher Burkhardt GmbH
McDonald‘s: Corporate Presentation of McDonald\‘s in the Nethterlands Porter Novelli
United Biscuits: Company Broschure
Corporate Advertising
Alitalia: Volare, Nella Tua Vita (Flying, In Your Life)
Campaign for Pearn KandolaMasius / Publicis Consultants
Hispano 4D: PublicidadMarco de Coomunicaion
T-Systems GmbH: Campaign REal ICT, TV commercial, AdsPhilipp and Keuntje GmbH
Employee Publication
Deutsche Telekom AG: You and MeG+J Corporate Media GmbH
Dexia: Team + Spirit - The Internal Magazine of Dexia
Fortis: Fortis Tribune
Robert Bosch GmbH: Bosch-Zunder Kircher Burkhardt GmbH
University of Nottingham: Exchange
External Publication
Daimler: Global Supplier Magazine
Metro Group: Metro Retail Compendium
Phonak AG: Hear the World Magazine
Roca Corporacion Empresarial: Waterdrops Ulled Comunicacion
Rolandberger: think: act
Intranet
Cognis: Web 2.0 on the Cognis infonetJP Kom
Indesit Company: Intranet
O2 Germany: Intranet News Channel of O2 Germany
Ringier AG Publishing House: eDomo
Podcast
BASF: BASF Podcast Service
European Commission: Web Radio
Heinz: Heinz PodcastsShine Communications
University of Bath: Bath Pod
University of Oxford: PodOxford
Blog
Delphi News Blog
ING Group: Our Virtual Holland
Kobalt Productions GmbH: Polylog TVKnallgrau New Media Solutions GmbH
Microsoft Vistablog (www.vistablog.at) Knallgrau New Media Solutions GmbH
PriceWaterhouseCoopers: Good People, Good Questions Festland
Website
Alitalia: Corporate Website
Henkel KGaA: Website Realaunch Project
UCB Pharma SA: New UCB Internet website
UPM: Forest Life - An Interactive Online Experience
NATIONAL AND REGIONAL CAMPAIGNS
United Kingdom
Hay Group: Waking up to China
HP and BFI Enjoy a Perfect Premiere
Mastercard: Launch of Paypass Weber Shandwick
Sophos: The Facebook Probe — Who‘s Controlling the Corporate Network?Johnson King
The Foreign and Commonwealth Office: Know before you goTrimedia Harrison Cowley
Germany
EnBW: 2nd German Conference on Climate Change
Fiona Bennett: A Hat for EuropePublicis Consultants
Marketing fuer Deutschland: 365 Landmarks in the Land of Ideas Scholz & Friends Agenda
Regional Marketing Group MV: The XXL Beach Chair. Mv — The Place to be PLEON
Viagogo.de: Secondary Ticketing Conquers GermanyPublicis Consultants
Spain
Associacao de Promocao da Madeira: Body.Mind.Madeira.See.ItMarco de Comunicacion
CarrefourBurson-Marsteller Madrid
Laboratorios Intervet: a Pet, a Life, Be Responsible Marco de Coomunicaion
L‘oreal: The Isis‘ Stock Exhibition Trimedia Spain
Sanofi-aventis: New Citizens, new patients
Poland
3M: Safe on the Road with 3MPartner of Promotion Sp. z o.o.
On Board PR and NSZZ Solidarnosc: Low Wages a Barrier to Poland‘s Development
National and Regional Campaigns Poland Pampers Institute: Academy of Healthy Development Partner of Promotion Sp. z o.o.
Siemacha: The National Day of Responsible Sales
Belgium, Netherlands, Luxemburg
Campina: Source Campaign for Campina Porter Novelli
Gain: Are You With Me? (Hoor Jij Erbij?)Pleon Netherlands
Nintendo: Wii Will Sport YouEuro RSCG
Greece, Turkey
Coca-Cola HBC Positive Energy V+O Communication
Credit Agricole — Emporiki Bank Joining Forces V+O Communication
Global Tanitim: Global Green — Global Sensitivity for Global Problems
Turkiye Is Bankasi: Turkish Chess Federation Sponsorship Project Zakarol Public Relations
Wind Hellas: Wind Much More V+O Communication
Norway, Sweden, Finland, Denmark
Mars Finland Ltd: Whiskas Charity Campaign for CatsAC- Sanafor Oy
Astrazeneca Sweden and The Swedish Heart and Lung Association: Ten Women with COPD
Gladsaxe Ny Teater: Hamlet Have PR & Kommunikation
Nyt Dansk Musikteater: Lyset over SkagenHave PR & Kommunikation
Statoilhydro: Ormen Lange
Southeast Europe
Consortium EFICOM, All Channels Communication and American University in Bulgaria : Europe on Wheels Travelling Information Exhibition Publicis Consultants MARC
ING Pension Fund: Building sustainable retirement savings in Romania Mmd Corporate, Public Affairs & Public Relations Consultants
Nacional / NCL Media Group: “Top scholarship for top Students“Apriori komunikacije
Petrom: Petrom Parks of the Future Ogilvy Group
Serbian Broadcast Association: New Moment New Ideas: Winner With a HeartNew Moment New Ideas
Hungary, Czech Republic, Slovakia
Coca-Cola Hungary: Wake up your body programNoguchi Porter Novelli
Lawson: Get the CatFirefly
Prague Stock Exchange: RepositioningBison & Rose
Provident Financial CSR Stratefy in 2007Euro RSCG Public Relations
ÖKO-Pannon: The selective wast collector countryNoguchi Porter Novelli
Estonia, Lithuania, Latvia
PUMA: PUMA comes to townKPMS & Partner
Samsung Electronics: Launch of the Ultra Editon IIPRAE Public Relations
Samsung Electronics: Supporting Sports in the Baltic StatesPRAE Public Relations
Sursa: European Excellence Awards
