Castigatorii Effie Awards Romania 2020. 41 de premii la Gala Effie, prima in format digital.

Festival

Miercuri, 02 Decembrie 2020

Credit. Effie Awards Romania 2020

18 agentii si companii au fost premiate la editia a XVII-a a Galei Effie, care s-a desfasurat pentru prima data in istoria competitiei in format online pe paginile de Facebook EFFIE Romania si IAA si pe platforma Discord. In total, au fost acordate 1 Grand Effie, 8 Gold Effie, 13 Silver Effie si 19 Bronze Effie.

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Agentiile si companiile castigatoare de anul acesta sunt Cohn & Jansen WT, HEADVERTISING, Kubis Interactive, GMP+WEBSTYLER, LEO BURNETT, Graffiti PR, Mainstage The Agency, Mercury360, Minio Studio, Most Wanted Ideas, MRM // McCann Romania, Propaganda, Publicis Romania, Saatchi & Saatchi + The Geeks, The Onion Media, Tribal Worldwide, VODAFONE ROMANIA si Zenith.

Cele trei agentii care au obtinut cel mai mare punctaj din competitie sunt Leo Burnett Romania, Publicis si MSL The Practice.

Leo Burnett a obtinut 15 premii – 1 Grand Effie, 4 Gold Effie, 5 Silver Effie si 5 Bronze Effie cu proiectele Samsung - The Banknote Concerts (Grand Effie, 1 Gold Effie in Branded Utility si 3 Silver Effie in categoriile Seasonal Marketing, Brand Experience si Carpe Diem), Telekom – Storytime (Gold Effie in Brand Experience si Silver Effie in Branded Utility), Telekom - Smart Wi-Fi (Gold Effie in Telecommunications), Curtea Veche Publishing - #TimeToRead (Gold Effiein Other products & services, 2 Bronze Effie in categoriile Engaged Communities si Positive Change: Social Good - Brands), Gillette Skinguard - "Life without Irritations" (Silver Effie in Branded Content & Entertainment si Bronze Effie in Personal Care Products & Services, alaturi de Graffiti PR), Telekom - THE BURNOUT HOTLINE (2 Bronze Effie in categoriile Branded Utility si Positive Change: Social Good – Brands).

Publicis Romania a adunat in total 8 premii, dintre care 1 Gold Effie, 3 Silver Effie si 4 Bronze Effie, cu campaniile Timisoreana - The unconditional supporter of football (Gold Effie in categoria Sports Marketing), Drama Queen - Magnevie Stress Resist (1 Silver Effie in Brand Experience), OLX - NO TWO JOBS ARE THE SAME si GET THE WHOLE STORY ON AUTOVIT.RO, cu cate 1 Silver Effie in categoria E-Commerce, Carrefour - Proofs of Love (1 Bronze Effie in Retail), ORANGE LOVE + HBO (Bronze Effie in Telecommunication), Coca-Cola - The gift of listening (Bronze Effie in Seasonal Marketing) si Kinder - SANTA’S CALLING (Bronze Effie in categoria Brand Experience).

Topul celor trei clienti ai anului ii aduce la egalitate pe Telekom si Samsung Romania. Pe langa Grand Effie pentru The Banknote Concert, Samsung a mai obtinut 1 Gold Effie si alte 3 Silver Effie pentru aceeasi campanie, iar Telekom si-a adaugat 5 premii Effie in portofoliu: 2 Gold Effie, 1 Silver Effie si 2 Bronze Effie. Ursus Breweries s-a clasat pe locul 3, cu Gold Effie pentru Timisoreana si alte 5 nominalizari pentru URSUS.

Cele trei branduri desemnate castigatoare in cadrul competitiei sunt Telekom si SAMSUNG la egalitate, iar locul al treilea este ocupat de Curtea Veche Publishing.

La capitolul branduri castigatoare, clasamentul ii mentioneaza pe 5 to go, Aqua Carpatica Autovit.ro, BCR, Carrefour, Coca-Cola, Curtea Veche Publishing, Durex, Edenia Foods, Funky Citizens, George, Gillette, ING Bank, KFC, Kinder, Magnevie Stress Resist, Mountain Dew, Napolact, OLX Jobs, ORANGE, ROMANIAN POLICE, Rompetrol GO, SAMSUNG, Telekom, Timisoreana, TUC, Unisol si Vodafone.

Conform Romanian Effie Rankings, calculat in baza sistemului international Effie Index, Clientul Anului este Telekom Romania si Samsung Romania, Brandul Anului este Telekom si Samsung, iar Agentia Anului Leo Burnett Romania.

Gala de premiere Effie 2020 s-a desfasurat online si a fost moderata de Andi Moisescu, gazda evenimentului. Pe langa decernarea efectiva a premiilor, Effie 2020 si-a propus sa recupereze o parte din povestile ultimului an si jumatate si sa faca o radiografie a industriei prin intermediul unui panel talk interactiv la care au luat parte opt invitati din publicitate, marketing si sfere conexe: Mihai Barsan, Presedintele Comitetului de Organizare EFFIE 2020, Victor Dobre, Director Executiv IAA Romania, Dana Pascu, Brand Strategy Consultant, Razvan Capanescu, Creative Partner Wings CLL, Hypno, Imagemaker, Raul Gheba, Comedian, writer & copywriter, Bogdan Naumovici, Managing Partner 23 Communication Ideas si, nu in ultimul rand, Serban Pavlu, actor.

Acestia au dezbatut subiecte diverse, de la cum se traduce un insight bun, pana la impactul storytellingului in piata locala de advertising, relevanta continutului vizual sau masurarea rezultatelor unei campanii.

Presedintele Juriului Effie 2020 a fost Charlie Hiscocks, Founder Curious Eye Ltd, el fiind si Presedintele Scoring Committee, structura nou formata anul acesta care seteaza pragurile de accedere in runda finala, stabilind astfel nominalizatii editiei, precum si castigatorii competitiei dupa runda doi de jurizare.

Comitetul de Organizare Effie 2020 a fost format din: Mihai Barsan, President Romanian Effie Awards Committee 2020 & Business Leader, Entrepreneur, Alexandra Dimitriu, Chief Media Officer, Publicis Groupe Romania, Bogdan Turcanu, Commercial Manager, Ursus Breweries, Costin Radu, Independent Strategy Consultant, Dan Petre, Business Developer, D&D Research, Mihai Trandafir, Managing Director, UM Romania, Ruxandra Rau, Director Brand & Communication Strategy, Telekom Romania, Silvia Mihailescu, Director of Brand, Marketing & Communications, ING Romania si Victor Stroe, Head of Strategy & Associate Director, Leo Burnett.

Romanian Effie Awards 2020 este un proiect organizat de IAA Romania si UAPR, sustinut de Kaufland, Philip Morris Romania, Coca-Cola, George si Ursus Specialitati.

CASTIGATORII EFFIE AWARDS ROMANIA 2020

PACKAGED FOOD

GOLD

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica, Senior Copywriter - Saatchi & Saatchi + The Geeks // Ioana Brebu, Account Director - Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director - Saatchi & Saatchi + The Geeks // Adrian Vladut, Media Communication Manager - STARCOM // Octavian Catana, Senior Art Director - Saatchi & Saatchi + The Geeks // Manuela Tutunica, Media Performance Specialist - STARCOM // Andreea Ivanov, Performance Media Consultant - STARCOM // Madalina Stoica, Senior Account Manager - Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager - STARCOM // Vlad Petre, Managing Director - Saatchi & Saatchi + The Geeks // Oana Stincel, Marketing Director - Macromex // Camelia Manoil, Senior Brand Manager - Macromex // Georgiana Modoran, Junior Brand Manager - Macromex // Ana Ocnaru, Communication & Digital Manager - Macromex.

BRONZE

Campaign: Unisolesti

Brand: Unisol

Client: Bunge

Lead Agency: Most Wanted Ideas

Contributing Agencies: Circles Colab | Optimum Media Direction

Team: Liviu Isop, AV Producer - Most Wanted Ideas // Andreea Matei, Client Service Manager - Most Wanted Ideas // Iulia Dobromir, Brand Manager - Bunge // Radu Aciobotaritei, Brand Manager - Bunge // Anca Boia, Media Executive - Optimum Media Direction.

BRONZE

Campaign: Welcome the "Peace of Mind" at Your Table

Brand: Napolact

Client: Friesland Campina

Lead Agency: Propaganda

Contributing Agencies: V8 Interactive | Wavemaker Romania | FRONTLINE MARKETING |Strada Film

Team: Roxana Panaitescu, Group Creative Director - Propaganda // Luiza Boerescu, Group Account Director - Propaganda // Anca Iuhas, Senior Strategic Planner - Propaganda // Paul Goti, Senior Art Director - Propaganda // Atoussa Bassiri, Senior Account Manager - Propaganda // Mihaela Coman, Senior Copywriter - Propaganda // Bianca Voicu, Senior Account Executive - Propaganda // Razvan Orbulescu, Marketing Director - Napolact // Marcela Moldovan, AV Director - Propaganda // Oana Preda, Ex - Account Director - Propaganda // Ionel Peres, Marketing Manager - Napolact // Bogdan Ionita, Ex - Head of Strategy - Propaganda // Teodora Tunsu, Senior Brand Manager - Napolact // Daniela Moldoveanu, Category Insights Manager - Napolact // Mihai Coliban, Ex - Creative Director - Propaganda // Adriana Busu, Channel Development Manager - Napolact // Cosmin Baba, Creative Director - V8 Interactive // Andra Ghinea, Account Director - V8 Interactive // Adrian Man, Shopper Marketing Manager - Napolact // Catalin Mitulescu, Director - Strada Film.

SNACKS, CONFECTIONERY AND DESERTS

BRONZE

Campaign: What Do You Put on TUC?

Brand: TUC

Client: Mondelez

Lead Agency: Minio Studio

Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar Romania

Team: Ioana Pana, Senior Brand Manager Biscuits Category - Mondelez // Ana Croveanu, (former) Graphic Designer - Minio Studio // Andreea Bogdan, Marketing Manager Biscuits SCE - Mondelez // Calin Ionescu, (former) Head of Accounts - Minio Studio // Teofan Gavriliu, (former) Art Director - Minio Studio // Andreea Vergelea, Junior Brand Manager Biscuits RO - Mondelez // Eustatiu (Mihai) Balan, Senior Art Director - Minio Studio // Ioana Mucenic, CEO - Minio Studio // Bogdan Alexandrescu, Chef | Food stylist | Foodpreneur - Fork Vision // Marius (Max) Amza, Senior DTP - Minio Studio // Paul Cotor, Head of Creatives - Minio Studio // Ana Velea, Head of Operations - Minio Studio // Ilinca Valeanu, (Former) Senior Account Manager - Minio Studio // Sabina Juncu, Account Director - Isobar Romania // Cristiana Pana, Head of Strategy & Growth - Minio Studio // Veronica Zirnea, Social Media Manager - Isobar Romania // Marius Marin, Reputation Manager - Minio Studio // Marius Cioroaba, (former) Copywriter - Minio Studio // Simona Bitanescu, Account Executive - Isobar Romania.

FINALIST

Campaign: Which Lay’s is Yours?

Brand: Lay's

Client: PepsiCo Romania

Lead Agency: Friends\TBWA

Contributing Agency: OMD Romania

Team: Sorin Tranca, Simplification Officer - Friends\TBWA // Nadia Nofal, Junior Digital Analyst - PepsiCo Romania // Adrian Preda, Creative Director - Friends\TBWA // Gabriela Grosu, Media Manager - OMD Romania // Andreea Golban, Group Creative Director - Friends\TBWA // Dana Constantin, Digital Manager - OMD Romania // Fesus Barna, Art Director - Friends\TBWA // Alecsandra Apostolescu, Digital Strategist - Friends\TBWA // Razvan Mic, Art Director - Friends\TBWA // Andra Nicolescu, Social Media Manager - Friends\TBWA // Luiza Boerescu, Account Director - Friends\TBWA // Gabriela Ionescu, Group Brand Manager - PepsiCo Romania // Dan Sendroiu, Head of Strategy - Friends\TBWA // Mircea Ciubotaru, Brand Manager - PepsiCo Romania // Alexandra Balaceanu, Junior Brand Manager - PepsiCo Romania // Cristina Olaru, Junior Account Executive - Friends\TBWA // Ioana Popescu, Account Manager - Friends\TBWA // Vlad Vladescu, Digital Marketing Manager - PepsiCo Romania // Carmen Privache, Media Director - OMD Romania.

PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: Gillette Skinguard "Life without Irritations"

Brand: Gillette

Client: Procter & Gamble Romania

Lead Agencies: Leo Burnett Romania & Graffiti PR

Contributing Agency: Mediacom Romania

Team: Bogdan Vintila, Group Creative Director - Leo Burnett Romania // Corina Bratu, Senior Strategic Planner - Leo Burnett Romania // Vera Cocis, Brand Communications Manager - Leo Burnett Romania // Andreia Anghel, Head of Client Business Management - Leo Burnett Romania // Denisa Rusu, Brand Director Shave Care South Each Europe - Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania - Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter - GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter - GraffitiPR // Claudia Mihalascu, Communication Director - GraffitiPR // Irina Szellelki, Copywriter - Leo Burnett Romania.

FINALIST

Campaign: TATItlon

Brand: Pampers

Client: Procter & Gamble Romania

Lead Agency: Jazz Communication

Contributing Agencies: Graffiti Public Relations |Mediacom Romania

Team: Andreea Calarasu, Creative Planner - Jazz Communication // Diana Papuc, Senior Art Director - Jazz Communication // Andreea Ghenoiu, Deputy Creative Director - Jazz Communication // Ramona Bilic, Media Manager Romania - Procter & Gamble Romania // Andrei Antal, Copywriter - Jazz Communication // Miruna Leonte, In-Store Expert Fabric & Baby Care - Procter & Gamble Romania // Corina Coman, Communication Director - Graffiti Public Relations // Miruna Dumitrescu, Group Creative Director - Jazz Communication // Nicoleta Mihailescu, Senior Marketing Manager Baby Care South East Europe - Procter & Gamble Romania // Nicoleta Iancu, Senior PR Consultant - Graffiti Public Relations // Diana Hernandez, Baby Care Brand Manager SEE - Procter & Gamble Romania // Mariana Oprea, PR Consultant - Graffiti Public Relations // Razvan Resmerita, Communications Director Fabric, Home, Baby and Fem Care SEE - Procter & Gamble Romania // Cristina Tudose, Digital Content Assistant - Graffiti Public Relations // Roxana Diaconescu, Digital Content Consultant - Graffiti Public Relations // Gabriel Miu, Art Director - Jazz Communication // Anca Vrabiescu, Digital Strategy & Performance Media Specialist - Mediacom Romania // Alexandra Vestineanu, Account Director - Jazz Communication // Monica Pietricica, Strategic & Activation Planning Lead - Mediacom Romania // Emi Chitu, Account Executive - Jazz Communication.

HOUSEHOLD SUPPLIES & SERVICES

FINALIST

Campaign: I CAN because I POD

Brand: Ariel

Client: Procter & Gamble Romania

Lead Agency: GraffitiPR

Contributing Agency: Mediacom Romania

Team: Laura Moisiu, Communications Director - GraffitiPR // Ileana Cocias, Former Brand Director Fabric Care SEE - Procter & Gamble Romania // Geanina Iamandi, PR Specialist - GraffitiPR // Mira Sfura, PR Consultant - GraffitiPR // Mihai Gitu, Multimedia Art Director - GraffitiPR // Calin Fodor, Graphic designer and video editor - GraffitiPR // Razvan Resmerita, Communications Director SEE - Procter & Gamble Romania // Madalina Savulescu, Senior Digital Content Consultant - GraffitiPR // Daniela Hristofor, Brand Manager Ariel & Tide - Procter & Gamble Romania // Eduard Biciusca, Junior Digital Content Specialist - GraffitiPR // Ramona Bilic, Former Media Manager Fabric Care - Procter & Gamble Romania // Elena Cazan Bulacu, Brand Director Fabric Care SEE - Procter & Gamble Romania // Ioana Deliu, Media Manager - Procter & Gamble Romania // Cristina Iancu, Group Creative Director - GraffitiPR // Roxana Diaconescu, Digital Content Consultant - GraffitiPR // Mariuca Tiron, Planning Lead for Laundry Care - Mediacom Romania.

BEVERAGES – ALCOHOL

FINALIST

Campaign: The Unconditional Supporter of Football

Brand: Timisoreana

Client: ASAHI ROMANIA

Lead Agency: Publicis Romania

Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice Romania

Team: Ioana Mihai, Senior Brand Strategist - Publicis Romania // Marek Dvorak, VP of Marketing - ASAHI ROMANIA // Camelia Eremia, Client Service Director - MSL The Practice Romania // Theodor Sandu, Group Creative Director - Publicis Romania // Oana Alexandru, PR Manager - MSL The Practice Romania // Titus Dumitrescu, Creative Director - Publicis Romania // Virginia Nutuloiu, Media director - Media Investment // Ionut Iordache, Senior Copywriter - Publicis Romania // Veronica Postelnicu, Media director - Media Investment // Razvan Banica, Art Director - Publicis Romania // Zoltan Barti, Digital media director - Media Investment // Anamaria Ionita, Group Account Director - Publicis Romania // Anamaria Banica, Digital Account Manager - Publicis Romania // Andrei Purecel, Account Executive - Publicis Romania // Cristian Buha, Account Manager - Publicis Romania // Sonia Dao, Digital account executive - Publicis Romania // Iulia Dobre, Senior Brand Manager - ASAHI ROMANIA // Victor Popa, Media director - ASAHI ROMANIA // Alexandra Silav, Brand Manager - ASAHI ROMANIA // Camelia Efrimov, AV producer - Publicis Romania.

FINALIST

Campaign: RETRO 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment

Team: Adriana Boca Pascan, Executive Creative Director - LEO BURNETT // Alexandra Horvath, Group Creative Director - Kubis Interactive // Cristina Calota, Group Creative Director - LEO BURNETT // Virginia Nutuloiu, Media Director - MediaInvestment // Camelia Eremia, Client Service Director - MSL The Practice // Ionut Coanda, Art Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Ana Miculescu, Head of Client Business Management - LEO BURNETT // Andreea Balta, Account Manager - LEO BURNETT // Anca-Maria Calugaritoiu, Brand Manager - Ursus Breweries // Victor Teiosanu, Premium Brands Director - Ursus Breweries // Cristiana Cring, Junior Brand Manager - Ursus Breweries // Stefania Bercu, Strategic Planner - Kubis Interactive.

BEVERAGES– NON-ALCOHOL

SILVER

Campaign: Homeland of Mineral Waters

Brand: Aqua Carpatica

Client: Valvis Holding

Lead Agency: Cohn & Jansen WT

Contributing Agencies: TPS Engage | Media Investment

BRONZE

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD Romania

Team: Emanuela Badanga, Junior Brand Manager - PepsiCo // Irina Perju, Digital Specialist - PepsiCo // Ioana Ciobotariu, Group Brand Manager CSD Flavors, ED & NCB - PepsiCo // Laurentiu Ion, Senior Digital Manager - PepsiCo // Daniela Gaie, Art Director - Propaganda // Bogdan Ionita, Ex - Head of Strategy - Propaganda // Catalin Manciuc, Group Creative Director - Propaganda // Irina Constantin, Ex - Senior Account Manager - Propaganda // Alexandra Manoila, Copywriter - Propaganda // Cora Diaconescu, Managing Director - Tribal Worldwide // Adrian Marciu, Art Director - Propaganda // Bogdan Ivascu, Group Account Director - Propaganda // Mihai Nistor, Client Service Director - Tribal Worldwide // Arnold Vieriu, Social Media Director - Tribal Worldwide // Razvan Meirosu, Media Director - OMD Romania // Georgiana Bulagea, Social Media Manager - Tribal Worldwide // Mihnea Pretorian, Digital Director - OMD Romania // Ioana Bumbar, Social Media Executive - Tribal Worldwide // Dana Constantin, Digital Manager - OMD Romania // Cristina Mares, Senior Media Manager - OMD Romania.

RETAIL

BRONZE

Campaign: Proofs of Love

Brand: Carrefour

Client: Carrefour

Lead Agency: Publicis Romania

Team: Titus Dumitrescu, Executive Creative Director - Publicis Romania // Casina Horobeanu, Digital Copywriter - Publicis Romania // Sherin Arabo, Digital Art Director - Publicis Romania // Mircea Tomescu, Director Marketing Communication - Carrefour // Elena Carcu, Copywriter - Publicis Romania // Narcis Horhoianu - Director Marketing and Board Member Carrefour Romania - Carrefour // Elena Tanase, Client Executive - Publicis Romania // Irina Stoleru, Senior Art Director - Publicis Romania // Madalina Stefan, Senior Digital Client Manager - Publicis Romania // Otilia Coman, Senior Copywriter - Publicis Romania // Calin Buzea, Head of Client Business Management - Publicis Romania // Corina Tudor, Senior Client Lead - Publicis Romania // Loredana Barla, Senior Brand Strategist - Publicis Romania // Ilinca Necula, Senior Client Manager - Publicis Romania // Raluca Kovacs, Chief Strategy Officer - Publicis Romania // Camelia Efrimov, A/V Production Lead - Publicis Romania // Ioana Ghilerdea, Brand Manager - Carrefour // Felicia Ghilita, Operational Traffic - Publicis Romania // Claudia Rusu, Head of Commercial Communication Marketing - Carrefour // Andreea Bragaru, Commercial Campaign Manager - Carrefour.

FINALIST

Campaign: Animaterra 2 - The Fantastic World

Brand: Animaterra 2

Client: Kaufland Romania

Lead Agency: Kaufland Romania

Contributing Agencies: LEO BURNETT | UM Romania| 50s Digital

RESTAURANTS

FINALIST

Campaign: Burger King - Welcome Home Whopper

Brand: Burger King

Client: Amrest Romania

Lead Agency: Publicis Romania

Contributing Agencies: MSL The Practice | Zenith

Team: Vlad Socianu, Art Director - Publicis Romania // Jorg Riommi, Chief Creative Officer Publicis - Publicis Romania // Radu Luca, Brand Lead - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania // Cristina Chicus, Experience & Events Manager - MSL The Practice // Alexandra Ivan, PR Executive - MSL The Practice // Valentina Voicu, Client Manager - Publicis Romania // Georgiana Dascalescu, Account Manager - Publicis Romania // Alan Laughlin, President Burger King at Amrest - Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE - Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest - Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania - Amrest Romania // Sorin Iriciuc, Communications Planner - Zenith // Hoang-Anh Vu, Junior Digital Media Planner - Zenith // Ioana Moasa, PR Manager - MSL The Practice // Romulus Petcan, Group Creative Director - Publicis Romania // Catalin Bran, Innovation Manager - MSL The Practice // Andreea Logigan, PR Director - MSL The Practice // Gabriel Gherca, Group Creative Director - Publicis Romania // Elis Iaia, Brand Strategist - Publicis Romania.

E-COMMERCE

SILVER

Campaign: OLX - NO TWO JOBS ARE THE SAME

Brand: OLX Jobs

Client: OLX Group

Lead Agency: Publicis Romania

Team: Miruna Baias, Brand Strategist - Publicis Romania // Camelia Efrimov, Production Manager - Publicis Romania // Mihnea Gheorghita, Copywriter - Publicis Romania // Gabriel Gherca, Group Creative Director - Publicis Romania // Alexandru Deaconu, Art Director - Publicis Romania // Romulus Petcan, Group Creative Director - Publicis Romania // Roxana Niculae, Client Manager - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania // Catalin Albu, Client Service Director - Publicis Romania // Cristina Sauciuc, Brand Manager - OLX Group // Paul Neagoe, Head of OLX.ro - OLX Group // Roxana Bularca, Digital Client Manager - Publicis Romania // Ema Ionescu, Client Lead - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania.

SILVER

Campaign: GET THE WHOLE STORY ON AUTOVIT.RO

Brand: Autovit.ro

Client: OLX Group

Lead Agency: Publicis Romania

Team: Miruna Baias, Brand Strategist - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania // Mihnea Gheorghita, Senior Copywriter - Publicis Romania // Gabriel Gherca, Group Creative Director - Publicis Romania // Camelia Efrimov, Production Manager - Publicis Romania // Catalin Albu, Client Service Director - Publicis Romania // Alexandru Deaconu, Art Director - Publicis Romania // Roxana Niculae, Client Manager - Publicis Romania // Romulus Petcan, Group Creative Director - Publicis Romania // Ema Ionescu, Client Lead - Publicis Romania // Anca Morega, Client Manager - Publicis Romania // Roxana Bularca, Digital Client Manager - Publicis Romania // Andreea Puscoci, Brand Manager - OLX Group // Andrei Dumuta, Head of Autovit and OLX Auto - OLX Group.

FINANCIAL SERVICES

GOLD

Campaign: Do the Easy Thing

Brand: ING Bank

Client: ING Bank

Lead Agency: HEADVERTISING

Contributing Agencies: MMS COMMUNICATIONS Romania| Proximity

Team: Camelia Dragne, Desktop Publisher - HEADVERTISING // Cristian Matache, Desktop Publisher - HEADVERTISING // Mihai Tanase, Senior Marketing Specialist (2019) - ING BANK // Mona Tufeanu, Senior Marketing Specialist - ING BANK // Viorel Ruse, Brand & Marketing Lead (2019) - ING // Silvia Mihailescu, Director of Communications - ING BANK // Dana Gretcu, Content & social media manager - ING BANK // Vlad Lazar, Creative Director - HEADVERTISING // Iuliana Costache, Senior social media specialist - ING BANK // Augustin Krysta, Copywriter - HEADVERTISING // Corneliu Aruxandei, Media Lead - ING BANK // Andrei Stan - MMS COMMUNICATIONS ROMANIA // Teodor Minea, Art Director - HEADVERTISING // Cristina Lungu, Account Manager - HEADVERTISING // Crinu Paraschiv, OOH Manager – MMS COMMUNICATIONS ROMANIA // Alina Cirlan, Business Unit Director - MMS COMMUNICATIONS ROMANIA // Andreea Matei - Proximity // Liviu Ionescu - MMS COMMUNICATIONS ROMANIA // Cristiana Stiuca, Group Account Director - Proximity.

BRONZE

Campaign: Intelligent Payments

Brand: George

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker Romania

CORPORATE REPUTATION

BRONZE

Campaign: The Money School

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker Romania

TELECOMMUNICATIONS

GOLD

Campaign: Smart Wi-Fi

Brand: Telekom

Client: Telekom Romania

Lead Agency: Leo Burnett Romania

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer - Leo Burnett Romania // Andreas Aron, Group Creative Director - Leo Burnett Romania // Viorel Holovach, Senior Art Director - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - Leo Burnett Romania // Magdalena Cernat, Senior Client Manager - Leo Burnett Romania // Corina Bratu, Senior Strategic Planner - Leo Burnett Romania // Victor Stroe, Head of Planning & Associate Director - Leo Burnett Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania - Telekom Romania // Andreas Elsner, Chief Commercial Officer - Telekom Romania // Oana Nastase, Senior Digital Planner - Leo Burnett Romania.

BRONZE

Campaign: HoloKid - 5G Testing

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: VODAFONE ROMANIA

Contributing Agency: McCann Worldgroup Romania

Team: Laura Barbu, Director, Brand & Marketing - VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director - McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand & Consumer - VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director - McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communication - VODAFONE ROMANIA // Ruxandra Papuc, Group Creative Director - McCann Worldgroup Romania // Daniel Strugariu, Art Director - McCann Worldgroup Romania // Adrian Rusu, Art Director - McCann Worldgroup Romania // Adina Cirstea, Copywriter - McCann Worldgroup Romania.

BRONZE

Campaign: ORANGE LOVE + HBO

Brand: ORANGE

Client: Orange Romania

Lead Agency: Publicis Romania

Contributing Agency: Initiative Romania

Team: Daniel Raicea, Deputy Director & Head of Orange Division - Publicis Romania // Andreea Corbos, Account Manager - Initiative Romania // Silviu Nedelschi, Executive Creative Director - Publicis Romania // Valentina Chirica, Media Planner - Initiative Romania // Alina Vija, Senior Client Manager - Publicis Romania // Mirela Bosoi – Head of Brand and Communication Orange Romania // Crina Chiru – Head of Convergence and B2B Orange Romania // Anca Stancov, Head of Media - Orange Romania // Nicoleta Stanciu, Communication Specialist - Orange Romania // Albertina Coacci, Senior Copywriter - Publicis Romania // Loredana Jucan, Communication Specialist - Orange Romania // Mircea Craciun, Copywriter - Publicis Romania // Cristian Anton, Senior Art Director - Publicis Romania // Camelia Efrimov, AV Production Director - Publicis Romania // Marius Farcasanu, Digital Art Director - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania // Elis Iaia, Head of Digital Strategy - Publicis Romania.

MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: The Right Condom

Brand: Durex

Client: Durex Romania

Lead Agencies: Minio Studio & Zenith

Contributing Agencies: Fulg Media, Land of Web, Ceva Marunt

Team: Calin Ionescu, (former) Head of Accounts - Minio Studio // Laura Togui, Group Brand & Trade Mkt. Manager Personal Care South Eastern Europe - Durex // Andreea Brutaru, (former) Account Manager - Minio Studio // Ana Velea, Head of Operations - Minio Studio // Alexandru Corocea, Brand & Trade Marketing Manager Durex & Veet RO/BG - Durex // Teofan Gavriliu, (former) Art Director - Minio Studio // Diana Cireap, Media and Digital Manager - Durex // Andrei Sandu, (former) Graphic Designer – Minio Studio // Ioana Mucenic, CEO - Minio Studio // Marghit Olteanu, Senior Digital Communication Planner - Zenith // Cristiana Pana, Head of Strategy & Growth - Minio Studio // Paul Cotor, Head of Creatives - Minio Studio // Gabriel Baicoianu – Account Manager Minio Studio // Cristiana Gabor, Senior Communication Planner - Zenith // George Bonea, (former) Copywriter - Minio Studio // George Zavoianu, Performance specialist - Zenith // Ramona Gavrila, Media Client Lead - Zenith // Camelia Balinca, Media Activation Lead - Zenith // Andrei Varlan, Senior Digital Communication Planner - Zenith.

FINALIST

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMANIA

Lead Agency: Publicis Romania

Contributing Agency: MINDSHARE ROMANIA

Team: Laur Raboj, Copywriter - Publicis Romania // Lavinia Mitran, Digital Manager - MINDSHARE ROMANIA // Florin Padurean, Art Director - Publicis Romania // Oana Gaal, Media Planner - MINDSHARE ROMANIA // Andrei Tudorache, Media - MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director - Publicis Romania // Cristian Buha, Client Manager - Publicis Romania // Andreea Cernautan, Client Executive - Publicis Romania // Camelia Efrimov, AV Director - Publicis Romania // Dana Pocarascu, Brand Maneger Consumer Healthcare - SANOFI ROMANIA.

OTHER PRODUCTS & SERVICES

GOLD

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Adriana Pascan, Creative Director - LEO BURNETT // Silvia Gradinaru, Copywriter - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Fulvia Olaru, Brand Communication Manager - LEO BURNETT // Miruna Meirosu, PR Manager - Curtea Veche Publishing // Barna Nemethi, Executive Director - Curtea Veche Publishing.

DAVID VS. GOLIATH

BRONZE

Campaign: #NotJustMondays

Brand: 5 to go

Client: 5 to go

Lead Agency: The Onion Media

NEW BRAND INTRODUCTION

FINALIST

Campaign: PLANT LINE LAUNCH

Brand: Plant Line

Client: Unilever South Central Europe

Lead Agency: THE CIRCUS

Contributing Agencies: MINDSHARE ROMANIA | IMAGE PR | The Hub Partners

Team: Adina Enache, Brand Manager Face & Skin Care - Unilever South Central Europe // Flavia Popescu, Art Director - THE CIRCUS // Elena Scobeniuc, Account Executive - THE CIRCUS // Luminita Gidea, Home & Personal Care Transformation Project Manager - Unilever South Central Europe // Cristina Ionescu, Group Account Director - MINDSHARE ROMANIA // Monica Tamas, Marketing and Business Division Leader South Central Europe - Unilever South Central Europe // Ramona Voicu, Account Manager Client Leadership - MINDSHARE ROMANIA // Dinu Panescu, Founder & Creative Director - THE CIRCUS // Ioana Gheorghita, Freelance Brand Strategist - THE CIRCUS // Lavinia Goia, Digital Connections Manager - MINDSHARE ROMANIA // Amalia Necula, Digital Connections Planner - MINDSHARE ROMANIA // Mona Dadu, Social Media Manager - THE CIRCUS // Iulia Tanase, Managing Partner Image PR - IMAGE PR // Eugenia Marcu, Category & Channel Development Manager Beauty & Personal Care - Unilever South Central Europe // Larisa Minune, Account Executive - IMAGE PR // Andreea Dicu, Category & Channel Development Operational Manager Beauty & Personal Care - Unilever South Central Europe // Radu Tinc, Art Director - THE CIRCUS // Cristina Moraru, Category Manager Skin Cleansing, Skin Care & Hair - Unilever South Central Europe // Anca Sangeorzan-Branzea, Digital Category Manager BPC - Unilever South Central Europe // Florin Dulgheru, Managing Partner - The Hub Partners.

SHOPPER MARKETING

FINALIST

Campaign: Rompetrol Go

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager - Rompetrol // Raluca Nae, Brand Loyalty Coordinator - Rompetrol // Elena Buhus, Brand Loyalty Coordinator - Rompetrol // Costin Marcu, Digital Marketing Coordinator - Rompetrol // Rodica Militaru, Business Analyst - Rompetrol // Gabriela Budisteanu, Group Director PR & Communication - Rompetrol // Bogdan Coca, Program Manager - Rompetrol // Razvan Stanga, Senior back-end developer - GMP+WEBSTYLER // Aurel Petcu, IT Business Partner - Rompetrol // Adrian Nitu, Senior front-end developer - GMP+WEBSTYLER // Daniela Ioan, Account Director - GMP+WEBSTYLER // Andrei Ban, Project Manager - GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director - GMP+WEBSTYLER // Stefan Georgescu, Digital Planner - GMP+WEBSTYLER // Florian Langa, Copywriter - GMP+WEBSTYLER // Catalin Podeanu, UX designer - GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter - GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy - GMP+WEBSTYLER // Eugen Preda, Junior art - GMP+WEBSTYLER.

SPORTS MARKETING

GOLD

Campaign: The Unconditional Supporter of Football

Brand: Timisoreana

Client: ASAHI ROMANIA

Lead Agency: Publicis Romania

Contributing Agencies: MSL The Practice Romania | Kaleidoscope-Proximity | Media Investment

Team: Theodor Sandu, Group Creative Director - Publicis Romania // Ionut Iordache, Senior Copywriter - Publicis Romania // Marekv Dvorak, VP of Marketing - ASAHI ROMANIA // Razvan Banica, Senior Art Director - Publicis Romania // Zoltan Barti, Digital Media Manager - Media Investment // Ioana Mihai, Senior Brand Strategist - Publicis Romania // Anamaria Ionita, Client Service Director - Publicis Romania // Andrei Purecel, Account Executive - Publicis Romania // Camelia Eremia, Client Service Director - MSL The Practice Romania // Camelia Efrimov, AV producer - Publicis Romania // Iulia Badulescu, Senior Brand Manager - ASAHI ROMANIA // Sorin Tudor, Brand Manager - ASAHI ROMANIA.

SEASONAL MARKETING

SILVER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMANIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Jorg Riommi, Chief Creative Officer CEE & Romania Publicis Romania - LEO BURNETT // Monica Jitariuc, Managing Director MSL The Practice - MSL The Practice Romania // Raluca Acuculitei, Brand Communication Executive - SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Andrei Nica, Group Creative Director - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Adina Redes, Brand Communication Director - LEO BURNETT // Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania - SAMSUNG ROMANIA

BRONZE

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company Romania

Lead Agency: Publicis Romania

Contributing Agencies: UM Romania | Publicis Events

Team: Miruna Smeureanu, VP of Marketing - The Coca-Cola Company Romania // Adina Albu, Group Account Director - Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks - The Coca-Cola Company Romania // Ana Creih, Account Director - Publicis Romania // Alexandra Caraulani, Digital Manager - The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director - Publicis Romania // Andreea Cotet, Social Media Manager - The Coca-Cola Company Romania // Alina Neagu, Digital strategist - Publicis Romania // Silviu Nedelschi, Creative Director - Publicis Romania // Adriana Dinu, Digital Account Manager - Publicis Romania // Andra Balan, Marketing Executive - The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director - Publicis Romania // Camelia Efrimov, AV producer - Publicis Romania // Madalin Dragnea, Senior Art Director - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director - Publicis Events // Vlad Socianu, Art Director - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania.

FINALIST

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero Romania

Lead Agency: Publicis Romania

Contributing Agencies: STARCOM | Media post Hit Mail

Team: Silviu Nedelschi, Executive Creative Director - Publicis Romania // Veronica Ciacoveanu, Digital client lead - Publicis Romania // Ana-Maria Taralunga, Group Creative Director - Publicis Romania // Simona Dinca, Client Manager - Publicis Romania // Greta Apostol, Art Director - Publicis Romania // Mirela Iordache, Client Manger - Publicis Romania // Vladut Tanase, Sr. Copywriter - Publicis Romania // Miruna Cojocaru Draguleanu, Client executive - Publicis Romania // Vlad Mihai, Art Director - Publicis Romania // Elis Iaia, Head of Digital Strategy - Publicis Romania // Emil Mititelu, Digital Client Lead - STARCOM // Marius Farcasanu, Web Graphic Designer - Publicis Romania // Adrian Alexe, Client Lead - STARCOM // Mircea Craciun, Sr. Copywriter - Publicis Romania // Elena Carcu, Copywriter - Publicis Romania // Bogdan Dascalu, Account manager - Media post Hit Mail // Alexandru Zaharia, Account Manager - Media post Hit Mail // Alexandru Tofan, Art Director - Publicis Romania // Bianca Loboda, Client Lead - Publicis Romania.

FINALIST

Campaign: Retro 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice

Team: Anca Calugaritoiu, Brand Manager - Ursus Breweries // Alexandra Horvath, Group Creative Director - KubisInteractive // Victor Teiosanu, Premium Brands Director - Ursus Breweries // Virginia Nutuloiu, Media Director - Media Investment // Camelia Eremia, Client Service Director - MSL The Practice // Cristiana Cring, Junior Brand Manager - Ursus Breweries // Adriana Boca Pascan, Executive Creative Director - LEO BURNETT // Cristina Calota, Group Creative Director - LEO BURNETT // Ionut Coanda, Senior Art Director - LEO BURNETT // Ana Miculescu, Head of Client Business Management - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Andreea Balta, Account Manager - LEO BURNETT // Stefania Bercu, Strategic Planner - KubisInteractive.

BRAND EXPERIENCE

GOLD

Campaign: STORYTIME

Brand: Telekom

Client: Telekom Romania

Lead Agency: LEO BURNETT

Contributing Agency: MediaInvestment

Team: Vasilike Corluka, Chief Creative Officer - LEO BURNETT // Victor Stroe, Head of Planning & Associate Director - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - LEO BURNETT // Maria Ilea, Digital Client Manager - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania - Telekom Romania // Andreas Elsner, Chief Commercial Officer - Telekom Romania // Stefania Daniela Rusu, Brand & Communication Strategy Telekom Romania - Telekom Romania.

SILVER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMANIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania - LEO BURNETT // Monica Jitariuc, Managing Director - MSL The Practice // Raluca Acuculitei, Brand Communication Executive - LEO BURNETT // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Andrei Nica, Group Creative Director - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Adina Redes, Brand Communication Director - LEO BURNETT // Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania - SAMSUNG ROMANIA.

SILVER

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMANIA

Lead Agency: Publicis Romania

Contributing Agency: MINDSHARE ROMANIA

BRONZE

Campaign: Untold Haunted Camping, protected by the KFC Garlic Sauce

Brand: KFC

Client: KFC

Lead Agency: Mainstage The Agency

Contributing Agency: United Media| Golin

Team: Monica Eftimie, CMO - KFC // Tina Cretu, Senior Digital Marketing Manager - KFC // Mihai Stanciu, Brand Manager - KFC // Cosmin Canteri, Senior Local Store Marketing Manager - KFC // Gina Zgubea, Senior Digital Marketing Officer - KFC // Florina Calin, PR Manager - KFC // Mihnea Brasoveanu, Marketing Assistant - KFC // Claudia Porojan, Senior PR Manager - KFC // Roxana Matasel, Strategic Marketing Director - KFC // Monica Douglas, Marketing Leader - KFC // Alex Constantin, Copywriter - Mainstage The Agency // Madalin Nitis, General Manager - Mainstage The Agency // Mihai Stoica, Art Director - Mainstage The Agency // Sebastian Olar, Creative Director - Mainstage The Agency // Alexandru Cristea, Account Director - Mainstage The Agency // Arpi Rezi, Creative Director - Mainstage The Agency // Michael Adrian Mircea, Creative Technologist - Mainstage The Agency // Silviu Istrate, Head of Strategy - Mainstage The Agency // Ionela Vacaru, Brand Manager - KFC.

BRONZE
Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero Romania

Lead Agency: Publicis Romania

Contributing Agencies: STARCOM | Media post Hit Mail

FINALIST

Campaign: HoloKid - 5G Testing

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: VODAFONE ROMANIA

Contributing Agency: McCann Worldgroup Romania

Team: Laura Barbu, Director, Brand & Marketing - VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director - McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand Enterprise and Consumer Postpay Vodafone - VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director - McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communications - McCann Worldgroup Romania // Ruxandra Papuc, Group Creative Director - McCann Worldgroup Romania // Daniel Strugariu, Art Director - McCann Worldgroup Romania // Adrian Rusu, Art Director - McCann Worldgroup Romania // Adina Cirstea, Copywriter - McCann Worldgroup Romania.

FINALIST

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett Romania

Team: Adriana Boca Pascan, Executive Creative Director - Leo Burnett Romania // Stefania Bercu, Strategic Planner - Kubis Interactive // Madalina Ioan, Social Media Manager - Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy - Leo Burnett Romania // Alina Radut, Senior Copywriter - Kubis Interactive // Cristina Calota, Group Creative Director - Leo Burnett Romania // Florina Simon, Account Manager - Kubis Interactive // Ionut Coanda, Senior Art Director - Leo Burnett Romania // Virginia Nutuloiu, Media Director - Media Investment // Corina Bratu, Senior Strategic Planner - Leo Burnett Romania // Dora Parfene, Media Manager - Media Investment // Ana Miculescu-Nica, Business Director - Leo Burnett Romania // Zoltan Barti, Digital Media Manager - Media Investment // Marek Dvorak, Marketing Vice President - Ursus Breweries // Victor Teiosanu, Premium Brands Director - Ursus Breweries // Camelia Eremia, Client Service Director - MSL The Practice // Anca Calugaritoiu, Brand Manager - Ursus Breweries // Alina Jijau, Communication Director - MSL The Practice // Cristiana Cring, Junior Brand Manager - Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager - MSL The Practice.

FINALIST

Campaign: La Casa de Papel Season 3 - The ‘Bella Ciao’ Live Stunt

Brand: Netflix

Client: Netflix

Lead Agency: Jazz Communication

Contributing Agency: MSL The Practice Romania

Team: Tomek Ebbig, Marketing Director, CEE & Russia - Netflix // Daniela Marin, Communication Director - MSL The Practice Romania // Camelia Eremia, Client Service Director - MSL The Practice Romania // Katarzyna Zagol, Creative Producer - Netflix // Lucja Dzierzak, Editorial Manager CEE - Netflix // Valentin Suciu, Creative Partner - Jazz Communication // Alecsandra Roman, Head of Strategy - Jazz Communication // Alexandra Mihus, Group Account Director - Jazz Communication // Arina Lazar, Account Manager - Jazz Communication // Andreea Cartu, Head of Social Media - Netflix.

FINALIST

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company Romania

Lead Agency: Publicis Romania

Contributing Agencies: UM Romania | Publicis Events

Team: Miruna Smeureanu, VP of Marketing - The Coca-Cola Company Romania // Adina Albu, Group Account Director - Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks - The Coca-Cola Company Romania // Ana Creih, Account Director - Publicis Romania // Alexandra Caraulani, Digital Manager - The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director - Publicis Romania // Andreea Cotet, Social Media Manager - The Coca-Cola Company Romania // Alina Neagu, Digital strategist - Publicis Romania // Silviu Nedelschi, Creative Director - Publicis Romania // Adriana Dinu, Digital Account Manager - Publicis Romania // Andra Balan, Marketing Executive - The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director - Publicis Romania // Camelia Efrimov, AV producer - Publicis Romania // Madalin Dragnea, Senior Art Director - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania // Dana Chitrusca, Account Director - UM Romania // Bogdan Voina, Events Director - Publicis Events // Vlad Socianu, Art Director - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania.

FINALIST

Campaign: George Street Art Gallery upgrades the city

Brand: George

Client: BCR

Lead Agency: Mainstage The Agency

Contributing Agencies: One Night Gallery | Wavemaker Romania | Cohn & Jansen WT

Team: Ionut Stanomir, Director Executiv Marketing si Comunicare - BCR // Nadejda Ghilca, Senior Art Director - Mainstage The Agency // Laura Andrei, Head of Marketing - BCR // Raul Gheba, Senior Copywriter - Mainstage The Agency // Ana Ghiurca, Head of Online Marketing - BCR // Alexandru Cristea, Account Director - Mainstage The Agency // Raluca Gheorghe, Account Director - Mainstage The Agency // Adrian Saveanu, George Brand Manager - BCR // Laura Plugaru, Social Media Specialist - BCR // Madalin Nitis, General Manager - Mainstage The Agency // Silviu Istrate, Head of Strategy - Mainstage The Agency // Sebastian Olar, Creative Director - Mainstage The Agency // Arpad Rezi, Creative Director - Mainstage The Agency // Eugen Suman, Executive Creative Director - Mainstage The Agency.

BRANDED CONTENT& ENTERTAINMENT

SILVER

Campaign: SOMETHING RANDOM

Brand: KFC

Client: KFC

Lead Agency: MRM // McCann Romania

Contributing Agencies: UM Romania | GolinRomania

Team: Monica Eftimie, Chief Marketing Officer - KFC // Gina Zgubea, Senior Digital Marketing Manager - KFC // Monica Douglas, Marketing Director - KFC // Roxana Matasel, Strategic Marketing Director - KFC // Ionela Vacaru, Brand Manager - KFC // Alin Nenciu, Senior Brand Manager - KFC // Tina Cretu, Senior Digital Marketing Manager - KFC // Mariana Serafim, New Product Development Manager - KFC // Ion Cojocaru, Content Director - McCann Bucharest // Laura Catea, Art Director - McCann Bucharest // Cosmin Voicu, Copywriter - McCann Bucharest // Ruxandra Florescu, Regional Account Manager - McCann Bucharest // Dora Boldor, Account Director - UM Romania // Cristian Ene, Senior Digital Planner UM Romania // Luana Paun, Senior Media Planner UM Romania // Andreea Pinzariu, Media Manager - UM Romania // Marina Constanda, PR Director - Golin Romania // Alexandra Ion, Digital Manager - Golin Romania // Ana-Maria Stoica, PR Manager - Golin Romania // Claudia Bodnar, Junior Digital Associate - Golin Romania.

SILVER

Campaign: Gillette Skinguard "Life without Irritations"

Brand: Gillette

Client: Procter & Gamble Romania

Lead Agencies: LEO BURNETT & Graffiti PR

Contributing Agency: Mediacom Romania

Team: Bogdan Vintila, Group Creative Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Irina Szellelki, Copywriter - LEO BURNETT // Vera Cocis, Brand Communication Manager - LEO BURNETT // Andreia Anghel, Head of Client Business Management - LEO BURNETT // Denisa Rusu, Brand Director Shave Care South Each Europe - Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania - Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter - GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter - GraffitiPR // Paramon Ditu, Co-Creative Director, Art Director - GraffitiPR.

FINALIST

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

FINALIST

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett Romania

Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice

ENGAGED COMMUNITIES

SILVER

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD Romania

Team: Emanuela Badanga, Junior Brand Manager - PepsiCo // Irina Perju, Digital Specialist - PepsiCo // Ioana Ciobotariu, Group Brand Manager CSD Flavors, ED & NCB - PepsiCo // Laurentiu Ion, Senior Digital Manager - PepsiCo // Daniela Gaie, Art Director - Propaganda // Bogdan Ionita, Ex - Head of Strategy - Propaganda // Catalin Manciuc, Group Creative Director - Propaganda // Irina Constantin, Ex - Senior Account Manager - Propaganda // Alexandra Manoila, Copywriter – Propaganda // Cora Diaconescu, Managing Director - Tribal Worldwide // Adrian Marciu, Art Director - Propaganda // Bogdan Ivascu, Group Account Director - Propaganda // Mihai Nistor, Client Service Director - Tribal Worldwide // Arnold Vieriu, Social Media Director - Tribal Worldwide // Razvan Meirosu, Media Director - OMD Romania // Georgiana Bulagea, Social Media Manager - Tribal Worldwide // Mihnea Pretorian, Digital Director - OMD Romania // Ioana Bumbar, Social Media Executive - Tribal Worldwide // Dana Constantin, Digital Manager - OMD Romania // Cristina Mares, Senior Media Manager - OMD Romania.

BRONZE
Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Adriana Pascan, Creative Directo - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Fulvia Olaru, Brand Communication Manager - LEO BURNETT // Miruna Meirosu, PR Manager - Curtea Veche Publishing // Barna Nemethi, Executive Director - Curtea Veche Publishing.

FINALIST

Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP

Brand: STAR KRAX

Client: PepsiCo

Lead Agency: Friends\TBWA

Contributing Agency: OMD Romania

Team: Sorin Tranca, Simplification Officer - Friends\TBWA // Dan Sendroiu, Head of Strategy - Friends\TBWA // Ioana Popescu, Account Manager - Friends\TBWA // Adrian Preda, Creative Director - Friends\TBWA // Cristina Olaru, Junior Account Executive - Friends\TBWA // Andreea Golban, Group Creative Director - Friends\TBWA // Nadia Nofal, Junior Digital Manager – PepsiCo // Alecsandra Apostolescu, Digital Strategist - Friends\TBWA // Gabriela Grosu, Media Manager - OMD Romania // Luiza Boerescu, Account Director - Friends\TBWA // Ciprian Odobescu, Copywriter - Friends\TBWA // Corina Ilie, Senior Brand Manager - PepsiCo // Teodor Chiripuci, Copywriter - Friends\TBWA // Laura Rizea, Brand Manager - PepsiCo // Vlad Vladescu, Digital Marketing Manager - PepsiCo // Theodor Nistor, Art Director - Friends\TBWA // Carmen Privache, Media Director - OMD Romania // Ada Nicolescu, Social Media Manager - Friends\TBWA // Dana Constantin, Digital Manager - OMD Romania // Fesus Barna, Art Director - Friends\TBWA.

FINALIST

Campaign: Burger King - Welcome Home Whopper

Brand: Burger King

Client: Amrest Romania

Lead Agency: Publicis Romania

Contributing Agencies: MSL The Practice | Zenith

Team: Vlad Socianu, Art Director - Publicis Romania // Jorg Riommi, Chief Creative Officer - Publicis Romania // Radu Luca, Brand Lead - Publicis Romania // Cosmin Anghel, Copywriter - Publicis Romania // Romulus Petcan, Group Creative Director - Publicis Romania // Valentina Voicu, Client Manager - Publicis Romania // Gabriel Gherca, Group Creative Director - Publicis Romania // Georgiana Dascalescu, Client Manager - Publicis Romania // Alan Laughlin, President Burger King at Amrest - Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania - Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest - Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE - Amrest Romania // Sorin Iriciuc, Communications Planner - Zenith // Ioana Moasa, PR Manager - MSL The Practice // Catalin Bran, Innovation Manager - MSL The Practice // Hoang-Anh Vu, Junior Digital Media Planner - Zenith // Andreea Logigan, PR Director - MSL The Practice // Cristina Chicus, Experience & Events Manager - MSL The Practice // Elis Iaia, Brand Strategist - Publicis Romania // Alexandra Ivan, PR Executive - MSL The Practice.

FINALIST

Campaign: The Right Condom

Brand: Durex

Client: Reckitt Benckiser Romania

Lead Agencies: Zenith & Minio Studio

Contributing Agencies: Fulg Media, Land of Web, CevaMarunt

Team: Laura Togui, Group Brand & Trade Marketing Manager SEE - Reckitt Benckiser Romania // Calin Ionescu, Head of Accounts - Minio Studio // Alexandru Corocea, Durex Brand Manager - Reckitt Benckiser Romania // Andreea Brutaru, Account Manager - Minio Studio // Diana Cireap, Media and digital Manager - Reckitt Benckiser Romania // Teofan Gavriliu, Art Director - Minio Studio // Marghit Olteanu, Senior Digital Communication Planner - Zenith // Ioana Mucenic, CEO - Minio Studio // Cristiana Gabor, Senior Communication Planner - Zenith // Cristiana Pana, Head of Strategy & Growth - Minio Studio // George Zavoianu, Performance specialist - Zenith // Paul Cotor, Head of Creatives - Minio Studio // Gabriel Baicoianu – Account Manager Minio Studio // George Bonea, Copywriter - Minio Studio // Andrei Sandu, Graphic Designer - Minio Studio // Ana Velea, Head of Operations - Minio Studio // Ramona Gavrila, Media Client Lead - Zenith // Camelia Balinca, Media Activation Lead - Zenith // Andrei Varlan, Senior Digital Communication Planner - Zenith.

BRANDED UTILITY

GOLD

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMANIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice Romania

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania - LEO BURNETT // Monica Jitariuc, Managing Director - MSL The Practice // Raluca Acuculitei, Brand Communication Executive - LEO BURNETT // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Nica Andrei, Group Creative Director - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Adina Redes, Brand Communication Director - LEO BURNETT // Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania - SAMSUNG ROMANIA.

SILVER

Campaign: STORYTIME

Brand: Telekom

Client: Telekom Romania

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Victor Stroe, Head of Planning & Associate Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - LEO BURNETT // Maria Ilea, Digital Client Manager - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Andreas Elsner, Chief Commercial Officer - Telekom Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania - Telekom Romania.

BRONZE

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom Romania

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Corina Bratu, Sr. Strategic Planner - LEO BURNETT // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Andreas Aron, Group Creative Director - LEO BURNETT // Viorel Holovach, Sr. Art Director - LEO BURNETT // Mihai Lucanu, Head of Client Management - LEO BURNETT.

FINALIST

Campaign: Rompetrol Go - Utility App

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager - Rompetrol // Raluca Nae, Brand Loyalty Coordinator - Rompetrol // Elena Buhus, Brand Loyalty Coordinator - Rompetrol // Costin Marcu, Digital Marketing Coordinator - Rompetrol // Rodica Militaru, Business Analyst - Rompetrol // Gabriela Budisteanu, Group Director PR & Communication - Rompetrol // Bogdan Coca, Program Manager - Rompetrol // Razvan Stanga, Senior back-end developer - GMP+WEBSTYLER // Aurel Petcu, IT Business Partner - Rompetrol // Adrian Nitu, Senior front-end developer - GMP+WEBSTYLER // Andrei Ban, Project Manager - GMP+WEBSTYLER // Daniela Ioan, Account Director - GMP+WEBSTYLER // Sasha Tanase, Art director - GMP+WEBSTYLER // Georgiana Cujba, Implementation Director - GMP+WEBSTYLER // Florian Langa, Copywriter - GMP+WEBSTYLER // Stefan Georgescu, Digital Planner - GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter - GMP+WEBSTYLER // Eugen Preda, Junior art - GMP+WEBSTYLER // Catalin Podeanu, UX designer - GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy - GMP+WEBSTYLER.

MARKETING INNOVATION

BRONZE

Campaign: Rompetrol Go - mobile app

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager - Rompetrol // Raluca Nae, Brand Loyalty Coordinator - Rompetrol // Elena Buhus, Brand Loyalty Coordinator - Rompetrol // Costin Marcu, Digital Marketing Coordinator - Rompetrol // Rodica Militaru, Business Analyst - Rompetrol // Gabriela Budisteanu, Group Director PR & Communication - Rompetrol // Bogdan Coca, Program Manager - Rompetrol // Razvan Stanga, Senior back-end developer - GMP+WEBSTYLER // Aurel Petcu, IT Business Partner - Rompetrol // Adrian Nitu, Senior front-end developer - GMP+WEBSTYLER // Daniela Ioan, Account Director - GMP+WEBSTYLER // Andrei Ban, Project Manager - GMP+WEBSTYLER // Sasha Tanase, Art director - GMP+WEBSTYLER // Georgiana Cujba, Implementation Director - GMP+WEBSTYLER // Stefan Georgescu, Digital Planner - GMP+WEBSTYLER // Florian Langa, Copywriter - GMP+WEBSTYLER // Catalin Podeanu, UX designer - GMP+WEBSTYLER // Andrei Padureanu, Junior art - GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy - GMP+WEBSTYLER // Eugen Preda, Junior art - GMP+WEBSTYLER.

CARPE DIEM

SILVER
Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMANIA

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania - LEO BURNETT // Adina Redes, Brand Communication Director - LEO BURNETT // Rodica Mihalache, Head of Consumer & Business Insights - SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Andrei Nica, Group Creative Director - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Livia Fericean, Corporate Citizenship & Public Affairs Manager - SAMSUNG ROMANIA // Simona Panait, Marketing Director, Samsung Romania & Bulgaria - SAMSUNG ROMANIA // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT.

FINALIST

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company Romania

Lead Agency: Publicis Romania

Contributing Agencies: UM Romania | Publicis Events

POSITIVE CHANGE: SOCIAL GOOD - BRANDS

BRONZE

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

BRONZE

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom Romania

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Andreas Aron, Group Creative Director - LEO BURNETT // Viorel Holovach, Sr. Art Director - LEO BURNETT // Corina Bratu, Sr. Strategic Planner - LEO BURNETT // Victor Stroe, Head of Planning - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - LEO BURNETT // Oana Nastase, Sr. Digital Planner - LEO BURNETT.

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

GOLD

Campaign: IRREPARABLE TRAUMA

Brand: ROMANIAN POLICE

Client: Romanian Police - Traffic Police Directorate

Lead Agency: Mercury360

Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro

Team: George Grigore, Chief Commissioner, Deputy Director - Traffic Police Directorate, Romanian Police - Traffic Police Directorate // Andrei Dumuta, Business Manager Auto - Autovit.ro // Ioana Gheorghita, Brand Strategist - Mercury360 // Bogdan Oproiu, Chief Commissioner, Head of Traffic Coordination Service within Traffic Police Directorate - Romanian Police - Traffic Police Directorate // Gabriel Popper, Deputy commissioner, Specialist Officer for Traffic Police Directorate - Romanian Police - Traffic Police Directorate // Liviu Turcanu, Creative Director - Mercury360 // Camelia Grad, Group Creative Director - Mercury360 // Mihaela Bourceanu, Client Service Director - Mercury360 // Loredana Hatingher, Account Director - Mercury360 // Raluca Blana, Sr. Account Manager - Mercury360 // Andreea Puscoci, Brand Manager - Autovit.ro // Catalin Codescu, President - Road Accidents Victims’ Association.

SILVER

Campaign: Vote Not Trade

Brand: Funky Citizens

Client: Funky Citizens

Lead Agency: Kubis Interactive

Team: Vlad Popovici, Managing Director - Kubis Interactive // Cosmin Pojoranu, Communication Director - Funky Citizens // Elena Calistru, CEO - Funky Citizens // Alin Marghidanu, Creative Director - Kubis Interactive // Sebastian Luba, Head of Social Media - Kubis Interactive // Carina Toma, Group Creative Director - Kubis Interactive // Marian Ciungu, Photographer - Kubis Interactive // Victor Firan, Art Director - Kubis Interactive // Stefania Bercu, Strategic Planner - Kubis Interactive // Oana Carcei, Logistics Manager - Kubis Interactive // Claudiu Mihalache, Logistics Manager - Kubis Interactive // Stefan Chiritescu, Head of Strategy - Kubis Interactive // Daniel Placinta, CTO - Kubis Interactive // Cristina Rugina, Front end developer - Kubis Interactive // Vlad Iosipescu, Social media manager - Kubis Interactive // Silviu Stefanescu, Front end developer - Kubis Interactive.

GRAND EFFIE 2020

Campaign: The Banknote Concerts