(AdPlayers.ro, Iulian Toma)
450 de oameni au fost prezenti joi seara (28 mai) la gala festivalului de eficienta, organizata la Fratelli Studios, in Bucuresti.
Castigatorii Effie Awards Romania 2009 sunt urmatorii:
FOOD PRODUCTS I
Gold Effie
Campaign Title: Matache Macelaru'
Brand: Matache Macelaru'
Submitted by: Next Advertising & CAP
Silver Effie
Campaign Title: Long-forgotten tastes
Brand: Napolact
Submitted by: Propaganda
Silver Effie
Campaign Title: Sibiu Country
Brand: Pate Sibiu
Submitted by: Graffiti BBDO
Bronze Effie
Campaign Title: Milk Goodies
Brand: Fulga
Submitted by: Publicis
FOOD PRODUCTS II
Silver Effie
Campaign Title: Urban Areena
Brand: Snickers
Submitted by: Graffiti BBDO
NON FOOD PRODUCTS
Silver Effie
Campaign Title: Spring Mood
Brand: Bonux 2in1 Natura
Submitted by: Leo Burnett & Target
Bronze Effie
Campaign Title: We Do It 5 Times Less Than English Women
Brand: Rexona
Submitted by: Lowe & Partners
ALCOHOLIC BEVERAGES
Gold Effie
Campaign Title: A Drop of Style in your Life
Brand: Cava D'Oro
Submitted by: Papaya Advertising
Silver Effie
Campaign Title: A "Jolly Good Time" Wine
Brand: Babanu
Submitted by: Next Advertising & CAP
Bronze Effie
Campaign Title: Beer evolution
Brand: Timisoreana
Submitted by: GMP Advertising
NON-ALCOHOLIC BEVERAGES
Bronze Effie
Campaign Title: Campus – new variants launch
Brand: Jacobs 3in1
Submitted by: Scala JWT
DURABLES
Silver Effie
Campaign Title: Play
Brand: Dacia Sandero
Submitted by: Graffiti BBDO
RETAIL
No winner
FINANCIAL SERVICES
Gold Effie
Campaign Title: Bring your salary to ING
Brand: ING CARD CONTROL
Submitted by: CAP
Gold Effie
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising
Silver Effie
Campaign Title: An upset fellow
Brand: Banca Transilvania
Submitted by: Next Advertising
CORPORATE REPUTATION, IMAGE & IDENTITY
Gold Effie
Campaign Title: Common Sense and Responsbility
Brand: Petrom
Submitted by: Leo Burnett & Target
PROMOTIONS FMCG FOOD
Gold Effie
Campaign Title: Inspire Through Your Gesture
Brand: Tchibo Exclusive
Submitted by: Propaganda
PROMOTIONS: FMCG NON-FOOD
Silver Effie
Campaign Title: Dero Zodiac
Brand: Dero Surf
Submitted by: Unilever
Bronze Effie
Campaign Title: Chance to life
Brand: Procter&Gamble - Multibrand Campaign
Submitted by: Leo Burnett & Target
PROMOTIONS NON-FMCG SERVICES
Gold Effie
Campaign Title: The Suitcase
Brand: VODAFONE
Submitted by: Proximity
Silver Effie
Campaign Title: “Rain” Promotion
Brand: Romtelecom ClickNet
Submitted by: Grey Romania
Bronze Effie
Campaign Title: The journey
Brand: Rompetrol
Submitted by: Odyssey Communication
PHARMACEUTICALS
Gold Effie
Campaign Title: No More Pretexts
Brand: CANESTEN GYN
Submitted by: Lowe & Partners
OTHERS
Gold Effie
Campaign Title: How about Teflon
Brand: Savana Teflon
Submitted by: Papaya Advertising
DAVID VS. GOLIATH
Gold Effie
Campaign Title: A Drop of Style in your Life
Brand: Cava D'Oro
Submitted by: Papaya Advertising
RENAISSANCE
Bronze Effie
Campaign Title: Rocky
Brand: CEC Bank
Submitted by: Papaya Advertising
NEW PRODUCT OR SERVICE INTRODUCTION
Gold Effie
Campaign Title: Doncafe Mixes Launch
Brand: Doncafe Mixes
Submitted by: Leo Burnett & Target
Silver Effie
Campaign Title: Redd’s Launch Campaign
Brand: Redd's
Submitted by: Brands & Bears
GRAND EFFIE
Campaign Title: A Drop of Style in your Life
Brand: Cava D'Oro
Submitted by: Papaya Advertising
