(AdPlayers.ro, Irina Toma)

Effie Awards Romania si-a desemnat aseara, la clubul Bamboo din Bucuresti, castigatorii editiei 2007. La editia din acest an, in  festivalul de eficienta in publicitate au fost inscrise 71 de campanii de publicitate.

Castigatorii si Finalistii Effie Awards Romania 2007 sunt urmatorii:

(sursa: Millenium Communications)

ALCOHOLIC BEVERAGES - Finalisti:

Campania: Timisoreana 2L Introduction / Brand: Timisoreana / Inscrisa de Ursus Breweries

Campania: Equity campaign 2006 / Brand: Bergenbier / Inscrisa de Leo Burnett & Target

Campania: Home Marketer Defense Plan / Brand: Timisoreana / Inscrisa de Ursus Breweries

Campania: New q-pack shape for smart guys / Brand: Bergenbier / Inscrisa de Leo Burnett & Target

Campania: Gentlemen / Brand: Zaraza 3 stars / Inscrisa de Next Advertising si CAP

Bronze EFFIE - Campania: Timisoreana 2L Introduction / Brand: Timisoreana / Inscrisa de Ursus Breweries

Silver EFFIE - Campania: Gentlemen / Brand: Zaraza 3 stars / Inscrisa de Next Advertising si CAP

Gold EFFIE - Campania: Equity campaign 2006 / Brand: Bergenbier / Inscrisa de Leo Burnett & Target

Gold EFFIE - Campania: New q-pack shape for smart guys / Brand: Bergenbier / Inscrisa de Leo Burnett & Target

DAVID VS. GOLIATH - Finalisti:

Campania: The Guide / Brand: Banca Romaneasca / Inscrisa de Graffiti BBDO

Campania: Crying / Brand: Dorato / Inscrisa de BV McCann Erickson

Gold EFFIE - Campania: The Guide / Brand: Banca Romaneasca / Inscrisa de Graffiti BBDO

DURABLES (bunuri de folosinta indelungata) - Finalist:

Campania: More space, more possibilities / Brand: Logan / Inscrisa de Graffiti BBDO

Bronze EFFIE: Campania: More space, more possibilities / Brand: Logan / Inscrisa de Graffiti BBDO

FINANCIAL SERVICES - Finalisti:

Campania: The fairy-man / Brand: Banca Transilvania / Inscrisa de Next Advertising si CAP

Campania: The loan for anything / Brand: HVB Tiriac Bank / Inscrisa de Headvertising

Campania: A house for everyone / Brand: OTP Bank / Inscrisa de Brandstalk

Silver EFFIE - Campania: The fairy-man / Brand: Banca Transilvania / Inscrisa de Next Advertising si CAP

Gold EFFIE - Campania: The loan for anything / Brand: HVB Tiriac Bank / Inscrisa de Headvertising

FOOD PRODUCTS 1 - Finalisti:

Campania: Thank you for the food, mom! / Brand: Traditii / Inscrisa de Graffiti BBDO

Campania: Cook to seduce / Brand: Monte Banato / Inscrisa de GMP

Campania: If you don't have time to cook / Brand: Alpinia / Inscrisa de Leo Burnett & Target

Campania: Salonta / Brand: Salonta / Inscrisa de Next Advertising si CAP

Campania: Never stops growing! / Brand: Grania / Inscrisa de Headvertising

Bronze EFFIE -  Campania: Never stops growing! / Brand: Grania / Inscrisa de Headvertising

Silver EFFIE - Campania: Cook to seduce / Brand: Monte Banato / Inscrisa de GMP

Gold EFFIE - Campania: Salonta / Brand: Salonta / Inscrisa de Next Advertising si CAP

FOOD PRODUCTS 2 - Finalisti:

Campania: Magic Town / Brand: Heidi / Inscrisa de Bridge Communication

Campania: Good luck with Joe / Brand: Joe / Inscrisa de Leo Burnett & Target

Campania: The Race / Brand: Juicy Fruit / Inscrisa de Graffiti BBDO

Bronze EFFIE - Campania: Good luck with Joe / Brand: Joe / Inscrisa de Leo Burnett & Target

IMAGE, SOCIAL, NONPROFIT - Finalisti:

Campania: 1 in 8 women / Brand: AVON Breast Cancer Crusade / Inscrisa de Leo Burnett & Target

Campania: Gabriel has a solution for Rosia Montana / Brand: Gabriel Rosia Montana / Inscrisa de GMP

Gold EFFIE - Campania: Gabriel has a solution for Rosia Montana / Brand: Gabriel Rosia Montana / Inscrisa de GMP

MEDIA & ENTERTAIMENT - Finalisti:

Campania: Smaller but handier / Brand: Gazeta Sporturilor / Inscrisa de Headvertising

Gold EFFIE: Campania: Smaller but handier / Brand: Gazeta Sporturilor / Inscrisa de Headvertising

NEW PRODUCT OR SERVICE INTRODUCTION - Finalisti:

Campania: When are you Dolce? / Brand: Dolce / Inscrisa de Headvertising

Campania: Karl's Saga / Brand: Lowenbrau / Inscrisa de BV McCann Erickson         

Campania: The Astronaut / Brand: Cardinali / Inscrisa de Graffiti BBDO

Bronze EFFIE - Campania: When are you Dolce? / Brand: Dolce / Inscrisa de Headvertising

Silver EFFIE – Campania: Karl's Saga / Brand: Lowenbrau / Inscrisa de BV McCann Erickson         

NON FOOD - Finalisti:

Campania: Super Mums / Brand: Tide / Inscrisa de Leo Burnett & Target

Campania: Dero white / Brand: Dero Surf / Inscrisa de Punct Advertising

Campania: Sleeping / Brand: Foton / Inscrisa de BV McCann Erickson                               

Silver EFFIE - Campania: Dero white / Brand: Dero Surf / Inscrisa de Punct Advertising

Silver EFFIE - Campania: Sleeping / Brand: Foton / Inscrisa de BV McCann Erickson                              

Gold EFFIE - Campania: Super Mums / Brand: Tide / Inscrisa de Leo Burnett & Target

OTHERS - Finalisti:

Campania: Cooked chicken doesn’t harm / Brand: UCPR / Inscrisa de GMP

Gold EFFIE - Campania: Cooked chicken doesn’t harm / Brand: UCPR / Inscrisa de GMP

PHARMACEUTICALS - Finalisti:

Campania: Same Before And After / Brand: Fiobilin / Inscrisa de Propaganda

Campania: It's What's Inside That Matters Most / Brand: Ozone / Inscrisa de Ogilvy One

Silver EFFIE - Campania: Same Before And After / Brand: Fiobilin/ Inscrisa de Propaganda

Silver EFFIE - Campania: It's What's Inside That Matters Most / Brand: Ozone / Inscrisa de Ogilvy One

PROMOTIONS FMCG FOOD - Finalisti:

Campania: To whom would you give 3 cars / Brand: Golden Brau / Inscrisa de Grey Worldwide

Campania: Timisoreana national promotion 2006 / Brand: Timisoreana  / Inscrisa de Ursus Breweries

Campania: Gather 100 euro in caps and win it instantly / Brand: Bucegi / Inscrisa de Sister

Campania: Promotions are won by the wrong people / Brand: Sprite / Inscrisa de BV McCann Erickson         

Bronze EFFIE - Campania: Timisoreana national promotion 2006 / Brand: Timisoreana / Inscrisa de Ursus Breweries

Silver EFFIE – Campania: To whom would you give 3 cars / Brand: Golden Brau / Inscrisa de Grey Worldwide

Silver EFFIE - Campania: Gather 100 euro in caps and win it instantly / Brand: Bucegi / Inscrisa de Sister

Silver EFFIE - Campania: Promotions are won by the wrong people / Brand: Sprite / Inscrisa de BV McCann Erickson

PROMOTIONS FMCG NON FOOD - Finalisti:

Campania: Dero summer edition / Brand: Dero Surf / Inscrisa de Engines Servicii de Comunicare

Campania: The towels invasion / Brand: Coccolino / Inscrisa de GMP

Campania: Rexona for men / Brand: Supporters League / Inscrisa de Lowe & Partners

Gold EFFIE – Campania: The towels invasion / Brand: Coccolino / Inscrisa de GMP

Gold EFFIE - Campania: Dero summer edition / Brand: Dero Surf / Inscrisa de Engines Servicii de Comunicare

PROMOTIONS NON-FMCG PRODUCT - Finalisti:

Campania: 6 years warranty / Brand: Toyota Corolla / Inscrisa de Saatchi & Saatchi

Campania: Supermarket habits / Brand: Renault / Inscrisa de Publicis

Campania: Good Reasons / Brand: Mercedes – Benz / Inscrisa de Headvertising

Bronze EFFIE - Campania: Supermarket habits / Brand: Renault / Inscrisa de Publicis

PROMOTIONS NON-FMCG SERVICES - Finalisti:

Campania: The Bribe or the radio? / Brand: Radio Guerrilla / Inscrisa de Propaganda

Campania: Revolution / Brand: Cosmote / Inscrisa de Cohn & Jansen | Ashley & Holmes

Campania: No small print / Brand: Vodafone / Inscrisa de BV McCann Erickson         

Bronze EFFIE – Campania: Revolution / Brand: Cosmote / Inscrisa de Cohn & Jansen | Ashley & Holmes

Bronze EFFIE – Campania: No small print / Brand: Vodafone / Inscrisa de BV McCann Erickson         

Gold EFFIE - Campania: The Bribe or the radio? / Brand: Radio Guerrilla / Inscrisa de Propaganda

RENNAISSANCE - Finalisti:

Campania: Twins / Brand: TVR 2 / Inscrisa de Headvertising

Campania: Aim High / Brand: Arctic / Inscrisa de Loco Branding & Communication

Campania: Evolution / Brand: Ursus / Inscrisa de Publicis 

Bronze EFFIE - Campania: Evolution / Brand: Ursus / Inscrisa de Publicis 

RETAIL - Finalist:

Campania: Pay on your salary day / Brand: Fill & Go / Inscrisa de Odyssey Communication

Bronze EFFIE – Campania: Pay on your salary day / Brand: Fill & Go / Inscrisa de Odyssey Communication

TELECOMMUNICATIONS - Finalisti:

Campania: anywhere.net / Brand: Vodafone / Inscrisa de BV McCann Erickson         

Campania: Alone / Brand: Cosmote / Inscrisa de Cohn & Jansen | Ashley & Holmes          

Campania: Coverage / Brand: Cosmote / Inscrisa de Cohn & Jansen | Ashley & Holmes

Silver EFFIE –  Campania: Alone / Brand: Cosmote / Inscrisa de Cohn & Jansen | Ashley & Holmes          

Gold EFFIE - Campania: Coverage / Brand: Cosmote / Inscrisa de Cohn & Jansen | Ashley & Holmes

GRAND EFFIE - Finalisti:

Campania: The Guide / Brand: Banca Romaneasca / Inscrisa de Graffiti BBDO

Campania: Salonta / Brand: Salonta / Inscrisa de Next Advertising si CAP

Campania: Smaller but handier / Brand: Gazeta Sporturilor / Inscrisa de Headvertising

Grand EFFIE – castigator - Campania: Smaller but handier / Brand: Gazeta Sporturilor / Inscrisa de Headvertising