adplayers. Iulian Toma
Cand alte competitii ale comunicarii numara 25-30 de categorii de concurs, exista o intrecere unde doar segmentul financiar numara 88 de categorii in cele 4 sectiuni de concurs. Desfasurat sub umbrela New York Festivals, festivalul Midas Awards este poate cea mai buna intrecera a comunicarii produselor si serviciilor financiare.
In competitia anuala sunt inscrise proiecte si campanii de comunicare dezvoltate pe toate canalele media, de la film, print, outdoor, digital, la comunicarea interactiva, radio sau online radio. Taxa de acces in concurs este de 345 USD pentru o singura intrare, 595 USD pentru o campanie pe un singur canal media si 695 pentru campanii integrate. Editia 2014 a festivalului isi asteapta deja intrarile, iar termenul limita de inscriere este 15 septembrie. Premiile vor fi cunoscute la sfarsitul anului, in luna decembrie.
Si daca nu va imaginati pana in acest moment care ar putea fi cele 88 culoare de intrecere ale celor mai bune campanii din comunicarea financiara (editia din acest an are mai multe categorii decat 2013), descoperiti mai jos toate categoriile de concurs Midas Awards 2014: 24 de categorii in sectiunea Produse si Servicii, 17 categorii in sectiunea CRAFT, 26 la Utilizarea Canalului Media (Use of Medium si 21 la sectiunea Use of Discipline.
Categoriile de concurs Midas Awards, mai jos:
MIDAS AWARDS 2014 / CATEGORII DE CONCURS
PRODUCTS & SERVICES
PS01 - Accounting, Audit & Tax Services
PS02 - Annual Reports
PS03 - Automotive
PS04 - Banking: Online
PS05 - Banking: Traditional
PS06 - Brokerage
PS07 - Consulting Services
PS08 - Credit Card
PS09 - Customer Service
PS10 - Data Management
PS11 - E-Commerce Site
PS12 - Electronic Banking
PS13 - Employee Communications
PS14 - Financial Media
PS15 - Financial Planning
PS16 - Financial Services
PS17 - Financial Services: Retirement
PS18 - Financial Software/Technology
PS19 - Insurance
PS20 - Investment Advisors
PS21 - Lending
PS22 - Mutual Funds
PS23 - Online Brokers
PS24 - Real Estate
CRAFT
CR01 - Acting/Presentation/Narration
CR02 - Animation
CR03 - Art Direction
CR04 - Cinematography
CR05 - Copywriting
CR06 - Design/Identity
CR07 - Direction
CR08 - Editing
CR09 - Humor
CR10 - Illustration
CR11 - Music: Original Content or Integration
CR12 - Navigation
CR13 - Photography
CR14 - Rich Media
CR15 - Sound Design/Effects
CR16 - Special Effects
CR17 – Typography
USE OF MEDIUM
UM01 - Advertising: Magazine
UM02 - Advertising: Newspaper
UM03 - Advertising: Online
UM04 - Advertising: Radio
UM05 - Advertising: TV & Cinema
UM06 - Apps
UM07 - Augmented Reality
UM08 - Brochure
UM09 - Digital
UM10 - Direct Mail/Collateral
UM11 - Email
UM12 - Events
UM13 - Film
UM14 - Guerrilla/Alternative Media
UM15 - Location-Based Media
UM16 - Magazine
UM17 - Mobile/Cellular/Hand-Held Device
UM18 - Newsletter
UM19 - Newspaper
UM20 - Non-Broadcast Video
UM21 - Outdoor/Transit/Out-of-Home
UM22 - Point-of-Purchase
UM23 - Print
UM24 - Social Media
UM25 - Tablet
UM26 – Website
USE OF DISCIPLINE
UD01 - B2B
UD02 - B2C
UD03 - Branding
UD04 - Corporate Image
UD05 - Customer Loyalty & Retention
UD06 - Design
UD07 - Direct Response
UD08 - Events
UD09 - In-House Creative Department
UD10 - Integrated (Mixed Media)
UD11 - Interactive
UD12 - Internal Communications
UD13 - Low-budget (<$100,000USD)
UD14 - Media Planning
UD15 - New Product/Service launch
UD16 - Product Placement
UD17 - Promotions
UD18 - Public Relations
UD19 - Public Service
UD20 - Sponsorship
UD21 - Student
Mai mult in Festival
