Google - Go Google: Google Drive
Creative Agency: Goodby, Silverstein & Partners
Media Agency: Essence
( adplayers, Iulian Toma ) Stim ca festivalul de comunicare Cannes Lions face ierarhii cu cele mai creative spoturi si mesaje de comunicare. Dar care sunt cele mai populare?
Specialistii de comunicare de la Youtube au trimis adplayers propriul raport privind cele mai populare reclame de la festivalul trecut incoace (martie 2012 - aprilie 2013). Clasamentul este determinat de numarul de vizionari si procentul de vizonari organice fata de vizionarile platite.
Clasamentul numara pentru fiecare film zeci de milioane sau peste 100 de milioane de vizualizari. Doar reclama Go Google: Google Drive inregistreaza aproape 18 Milioane! Si este pe locul 10, ultima pozitie din clasament. Alte nume in topul popularitatii: Dove Sketches, Turkish Airlines - Kobe vs Messi, Evian Babies - baby & Me, Pepsi, Play Station 4, Go Pro Camera - Hero 3.
Mai jos, cele mai populare reclame pe Youtube:
1. doveunitedstates - Dove Sketches
Creative Agency: Ogilvy Brazil
Media Agency: PHD, Mindshare
2. TURKISHAIRLINES - Kobe vs Messi
Creative Agency: Alametifarika
3. EvianBabies- Baby&me
Creative Agency: Havas
Media Agency: BETC
4. CALLOFDUTY- Surprise Call of Duty Live Action Trailer
Creative Agency: 72andSunny
Media Agency: OMD
5. Pepsi - Jeff Gordon
Creative Agency: TBWA\Chiat\Day
Media Agency: OMD
6. internetexplorer - Child of the 90s
Creative Agency: Microsoft with Column Five
Media Agency: Starcom MediaVest
7. PlayStation - PlayStation 4
Creative Agency: Sony Computer Entertainment North America
Media Agency: Deutsch Inc.
8. Pepsi - Uncle Drew
Creative Agency: The Marketing Arm/Davie Brown Entertainment (Los Angeles)
Media Agency: OMD
9. GoProCamera - GoPro HERO3: Black Edition - Smaller, Lighter and 2X More Powerful
Creative Agency: GoPro Media Team
Media Agency: PPC Associates
10. Google - Go Google: Google Drive
Creative Agency: Goodby, Silverstein & Partners
Media Agency: Essence
