(AdPlayers, Iulian Toma)
McCann Erickson si GMP (update, Webstyler din lista finalistilor PR Lions a facut doar plata in numele intrarii GMP) au spart deja gheata nominalizarilor romanesti la Cannes Lions.
Dupa anuntarea finalistilor a 7 dintre sectiunile de concurs ce reunesc pana acum aproximativ 75 de executii din Romania inscrise in festival (74): DIRECT, PROMO & ACTIVATION, PR, MEDIA, OUTDOOR, RADIO, PRESS situatia nominalizarilor sta astfel: (sursa: canneslions.com)
DIRECT LIONS– 2 nominalizari pentru McCann Erickson, din 4 inscrieri din Romania.
PROMO & ACTIVATION LIONS – 2 nominalizari McCann Erickson, 5 inscrieri din Romania.
PR LIONS – 2 nominalizari McCann Erickson, 1 GMP, 16 inscrieri din Romania
OUTDOOR LIONS - nicio nominalizare, 13 inscrieri din Romania
MEDIA LIONS– 1 nominalizare McCann Erickson, din 17 inscrieri din Romania
RADIO LIONS - nicio nominalizare, din 5 intrari din Romania
PRESS LIONS – nicio nominalizare, 14 inscrieri din Romania
Total: 8 nominalizari, din care 7 Nominalizari McCann Erickson( 2 Direct, 2 Promo, 2 PR, 1 Media) si 1 GMP (PR)
Pentru primele 3 sectiuni - DIRECT, PROMO & ACTIVATION, PR - premiile vor fi publice marti dimineata, pe 21 iunie, iar pentru urmatoarele - MEDIA, OUTDOOR, RADIO – pentru miercuri dimineata, pe 22 iunie. Incepand de la sectiune Print (Press), premiile sunt anuntate pentru joi dimineata, 23 iunie.
Intrari si NOMINALIZARI din Romania
DIRECT LIONS – Inscrieri si NOMINALIZARI
Title Advertiser/Client Product/Service Entrant Company
B04
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON
C01 Fast Moving Consumer Goods
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON
C11 Charities, Public Health & Safety, Public Awareness Messages
1000 CHILDREN WORLD VISION CHARITY TEMPO ADVERTISING
YOUNGEST HIGHEST/ ROMANIAN ALTITUDE MOUNTAIN SPORTS CLUB / EXPEDITION /WEBSTYLER
PROMO LIONS - Inscrieri si NOMINALIZARI
Title Advertiser/Client Product/Service Entrant Company
A01 Best Use of Experiential Marketing in a Promotional Campaign
SLICED PAPER TITAN BREAD GREY
A05 Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
AMERICAN ROM KANDIA DULCE CHOCOLATE BAR BV MCCANN ERICKSON
A08 Best Use of Print or Standard Outdoor in a Promotional Campaign
YOU ARE HERE TAROM AIRLINE OGILVYACTION
A10 Best Sponsorship or Partnership Campaigns
BRING TRUE FOOTBALL BACK URSUS BREWERIES BEER WEBSTYLER
B01 Food and Non-Alcoholic Drinks
AMERICAN ROM KANDIA DULCE CHOCOLATE BAR BV MCCANN ERICKSON
PR LIONS – Inscrieri si NOMINALIZARI
Title Advertiser/Client Product/Service Entrant Company
A01 Consumer Goods, including FMCG and Household Products
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON
MEGA SURPRISES WITH MEGA BUZZ GUSTO PUFULETI CORN SNACKS THE PRACTICE
A08 Technology and Manufacturing
VODAFONE: THE
A09 Charity and Not for Profit
YOUNGEST HIGHEST
A10 Corporate Communication
HAND OVER THE HELMET CARPATCEMENT HOLDING CEMENT MANUFACTURER THE PRACTICE
TALENTS ON BOARD! COCA-COLA EMPLOYER BRANDING CAMPAIGN IMAGE
A12 Public Sector
THE HUMANITARIAN LABYRINTH THE EUROPEAN COMMISSION’S DEPARTMENT FOR HUMANITARIAN AID (ECHO) HUMANITARIAN CRISES GOLIN HARRIS Bucharest
A13 Internal Communications
CRAZY ABOUT COMPUTERS TECHTEAM GLOBAL IT OUTSOURCING SERVICES THE PRACTICE
A15 Environmental PR
LET`S DO
B02 Best Use of Social Media
CHARGE YOUR BATTERIES WITH VARTA! VARTA
THERE'S NO TIME LIKE THE FIRST TIME! STARBUCKS COFFEE THE PRACTICE
B03 Best Use of Live Events, Stunts and or Celebrity Endorsement
BRING TRUE FOOTBALL BACK URSUS BREWERIES BEER WEBSTYLER
VODAFONE: THE
B05 Best Use of Sponsorship
BRING TRUE FOOTBALL BACK URSUS BREWERIES BEER WEBSTYLER
B06 Best Launch or Re-launch
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON
MEGA SURPRISES WITH MEGA BUZZ GUSTO PUFULETI CORN SNACKS THE PRACTICE
OUDOOR Lions – Inscrieri si Nominalizari din Romania
Title Advertiser/Client Product/Service Entrant Company
A17 Travel, Transport & Tourism
YOU ARE HERE TAROM AIRLINE OGILVY & MATHER
A18 Entertainment & Leisure
QUESTION GAUDEAMUS INTERNATIONAL BOOK FAIR GRAFFITI BBDO
A19 Publications & Media
HEADBANGING POSTER SBS BROADCASTING MEDIA ROCK FM GRAFFITI BBDO
B02 Cosmetics & Beauty, Toiletries & Pharmacy
ONOMATOPOEIA TERAPIA RANBAXY PADUDEN PAIN RELIEF TEMPO ADVERTISING
B07 Financial & Commercial Public Services
PULLOVER RIELLO
WAISTCOAT RIELLO
B09 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
SHUT IT DOWN WHEN YOU'RE DONE ECOTIC ENVIRONMENTAL AWARENESS THE SECRET SERVICE
C03 Special Build
DRIFTING AWAY DIANA ROOF HBO DRAMA SERIES PROPAGANDA CONSULT
DRIFTING AWAY NORA MESH HBO DRAMA SERIES PROPAGANDA CONSULT
THE FIRST GRAB MACHINE THAT ACTUALLY GIVES YOU A TOY PHOENIXY GUSTO SNACKS PUBLICIS
C04 Stunts & Live Advertising
DRIFTING AWAY IURES HBO DRAMA SERIES PROPAGANDA CONSULT
DRIFTING AWAY NORA HBO DRAMA SERIES PROPAGANDA CONSULT
C05 Transit
1000 CHILDREN WORLD VISION CHARITY TEMPO ADVERTISING
MEDIA LIONS – INTRARI SI NOMINALIZARI
Title Advertiser/Client Product/Service Advertising Agency Country Media Agency
A03 Best Use of Print
REPEATING PAGES WALMARK MEMOPLUS - MEMORY STIMULANT TEMPO ADVERTISING
WHERE'S A CAR THERE'S AN AD HERTZ LEASE OPERATIONAL LEASE THE SECRET SERVICE
A05 Best Use of Ambient Media: Small Scale
RECYCLED BUSINESS CARDS CORTINA VERDE NGO SAATCHI & SAATCHI
SLICED PAPER TITAN HAPIHAP TOAST GREY
THE MINI BILLBOARD BOOK JACKET GAUDEAMUS GAUDEAMUS INTERNATIONAL BOOK FAIR /GRAFFITI BBDO
A07 Best Use of Special Events and Stunt/Live Advertising
THE
A08 Best Use of Branded Content
BRING TRUE FOOTBALL BACK URSUS BREWERIES BEER WEBSTYLER
IT'S 13, WHAT LUCK! AVON COSMETICS
A10 Best Localised Campaign
1000 CHILDREN WORLD VISION CHARITY TEMPO ADVERTISING
A11 Best Consumer Engagement
BRING TRUE FOOTBALL BACK URSUS BREWERIES BEER WEBSTYLER
A13 Best Use of Social Media Marketing
PROMISES CAMPAIGN AVON COSMETICS BREAST HEALTH CAMPAIGN STARCOM MEDIAVEST GROUP
A15 Best Use of Other Digital Media
COFFEE WORLD NESTLÉ NESCAFÉ ZENITH MEDIA
B01 Best Use of Integrated Media
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON
DISCOVER THE ACTIVIA WOMAN DANONE ACTIVIA YOGURT MEC
C05 Commercial Public Services incl. Healthcare & Medical
THE
C10 Corporate Image & Information
IT'S 13, WHAT LUCK! AVON COSMETICS 13 YEARS IN ROMANIA STARCOM MEDIAVEST GROUP
C11 Charities, Public Health & Safety, Public Awareness Messages
1000 CHILDREN WORLD VISION CHARITY TEMPO ADVERTISING
PROMISES CAMPAIGN AVON COSMETICS BREAST HEALTH CAMPAIGN STARCOM MEDIAVEST GROUP
RADIO LIONS – INTRARI SI NOMINALIZARI
Title Advertiser/Client Product/Service Advertising Agency Country Production Company
A07 Pharmacy
AH-HA RANBAXY PADUDEN PAIN RELIEF TEMPO ADVERTISING
A10 Cars & Automotive Services
GPS SEAT SEAT CUPRA OGILVY & MATHER
SHOUT
A20 Public Health & Safety, Public Awareness Messages
DRIVING
IN TRAFFIC /
Title Advertiser/Client Product/Service Entrant Company
A05 Household: Cleaning Products
AVALANCHE PROCTER & GAMBLE ACE GREY
SHARK PROCTER & GAMBLE ACE GREY
A07 Home Appliances & Furnishings
PULLOVER RIELLO
WAISTCOAT RIELLO
A10 OTC Pharmacy
INSTANT RELIEF BAYER ASPIRIN PLUS C GRAFFITI BBDO
A17 Restaurants & Fast Food Outlets
LONGER DAY STREET NESTLÉ CAFE NESCAFE MERCURY 360
OFFICE NESTLÉ CAFE NESCAFE MERCURY 360
A19 Entertainment & Leisure
MADONNA D.A.N.S. DANCE SCHOOL PROVOCATIVE
MICHAEL D.A.N.S. DANCE SCHOOL PROVOCATIVE
A26 Commercial Public Services
ENGLISH TRAP FOLLOW ME
A29 Public Awareness Messages
SEVENTY GREENPEACE GREENPEACE SAATCHI & SAATCHI
THIRTY-EIGHT GREENPEACE GREENPEACE SAATCHI & SAATCHI
TWELVE GREENPEACE GREENPEACE SAATCHI & SAATCHI
B01 Copywriting
ONCE AGENTIA PROTOCOL SERVICII DECESE STOICA FUNERAL SERVICES SAATCHI & SAATCHI ROMANIA Bucharest
Mai mult in Cannes Lions
