(AdPlayers.ro, Irina Toma)
Coca-Cola continua “ Sete Coca-Cola de viata” in Romania cu „Fabrica de Fericire”, lansata pe ecranele TV din Romania din 18 ianuarie.
“Fabrica de Fericire - Filmul”, de 3’30’’, prezinta aventurile unui „muncitor” intr-un automat de Coca-Cola si incercarile lui de a umple sticla de Coca-Cola, readucand fericirea in "fabrica” ramasa fara bautura racoritoare. Campania locala imita lansarea unei adevarate premiere de cinema: movie trailers, ad-uri care duc cu gandul la autenticul poster al unei lansari de film, materiale promotionale creative, etc.
In Romania, “Fabricii de Fericire - Filmul” este o campanie integrata impartita in doua etape: teaser (4–18 ianuarie) si lansare (incepand cu 18 ianuarie). Campania se desfasoara pe TV, cinema (trailer de 30 de secunde), radio, outdoor si print (ad-uri inspirate din posterele filmelor), dar si online (un micro-site dedicat, bannere).
"Fabrica de Fericire - Filmul" a fost creat de catre Wieden+Kennedy Amsterdam, la post-productie participand o echipa de peste 50 de animatori 3D si tehnicieni de la agentia PSYOP. Spotul original “Fabrica de Fericire” din 2006 a primit numeroase recunoasteri din partea industriei de advertising, castigand un "Silver Lion" la Cannes 2007, "Grand Prix Gold Prize" la Epica Awards 2006 si, de curand, o nominalizare la premiile “Emmy”. In Romania, campania este implementata de McCann Erickson.
"Fabrica de Fericire - Filmul" poate fi vazut la www.fabricadefericire.ro.
AdPlayersWork
Client: The Coca-Cola Company
Project name: Happiness Factory – The Movie
Client contact: Nick Felder, Group Director for Film and Music Production
Brief: The Happiness Factory world is further developed to further illustrate and explore the magic.
Creative Agency: W+K Amsterdam
Creative Directors: Al Moseley & John Norman
Copywriter: Al Moseley (Rick Condors)
Art Director: John Norman (Hunter Hindman)
Account Team: Sylvain Lierre & Ryan Lietaer
Producer: Sandy Reay
Assistant Producer: Kimia Farshidzad
Executive Creative Directors: Al Moseley & John Norman
Agency Executive Producer: Tom Dunlap
Agency Editor: Ken Rosenberg
Production Company: Psyop, New York
Directors: Todd Mueller & Kylie Matulick
Executive Producers: Justin Booth-Clibborn, Boo Wong
Producer: Mariya Shikher
Coordinator: Tarun Charaipotra
Art Director/TD: David Chontos
Animation Director: Nicholas Weigel
Storyboard Artist/Designer: Ben Chan
