(AdPlayers.ro, Irian Toma)
Batonul Dots ( Friesland ) se relanseaza pe piata din Romania prin intermediul unei campanii integrate ce debuteaza cu spotul TV ”Combinatii”, produs de Propaganda.
Potrivit autorilor, publicul tinta al noii campanii sunt tinerii urbani, dornici de experiente unice, de spectaculos, dar si pasionati de lucruri deosebite.
Spotul se difuzeaza prin agentia de media Starcom din 26 februarie, pe canalele TV: Pro TV, Kanal D, Acasa TV, AXN, OTV, B1 TV, Minimax, National Geografic, NGCW, Cartoon Network, Jetix, Music Channel, Kiss TV, UTV, Zone Reality, Animal Planet.
Echipa Campaniei Dots (Friesland)
Dots:
Tudor Turcu David – Brand Manager
Razvan Orbulescu – Marketing Director
Propaganda:
Bogdan Moraru – Art Director
Tudor Pascanu – Copywriter
Vlad Tomei – Copywriter
Simina Leotescu – Head of Strategic Planning
Claudia Nicolae – Account Executive
Cristiana Belodan – Senior Account Manager
Sonia Vlad – Account Director
Casa de productie Saga Film
Regizor : Mike Bennion
DOP : Winfried Heun
Producator : George Grama
Starcom
Marian Petcu- Group communication Director
Raluca Barsan- Communication Manager
