(Adplayers, Iulian Toma) EACA organizeaza 5 cursuri cu greutate in publicitate la Bucuresti. Potrivit oficialilor Uniunii Agentiilor de Publicitate din Romania (UAPR), organizatie profesionala care a ales aceste cursuri de maxim interes pentru piata romaneasca, programele de training se adreseaza tuturor specialistilor in publicitate.

Desfasurate pe parcursul a 5 zile, cursurile EACA organizate la Bucuresti in colaborare cu UAPR  spun cum se castiga new business in publicitate, ce inseamna creativitatea in afaceri, constructia unei solide strategii de comunicare in contextul cresterii numarului canalelor media, vanzarea produsului creativ, si tehnici de dezvoltare a gandirii creative. Specialistii care sustin programele de training sunt practicieni cu zeci de ani de experienta in comunicare in cadrul unor recunoscute agentii sau retele de publicitate.

Cele 5 cursuri pot participa maxim 40 de cursanti si au loc intre orele 9 si 16:00, la sediul UAPR, calea Victorei 126, etaj 3,s ector 1. Taxa de participare este de 90 euro pentru membrii UAPRsi 130 pentru non membri. Organizatorii s-au gandit si la studenti, care pot participa beneficiind si de un pret special de 50 de euro. Detalii legate de cursuri si inscriere, la Eleonore af Schaumburg-Lippe, Director Executiv UAPR eleonore.schaumburg.lippe@uapr.ro.

 

1: WINNING IN NEW BUSINESS ( MICKY DENEHY) ON JUNE 21ST

2: CREATIVITY IN BUSINESS ( SIMON DAVIES ) ON JUNE 22ND.

3. 360° TOTAL COMMUNICATIONS PLANNING (PAUL ARNOLD) ON JUNE 26TH

4: SELLING CREATIVE WORK ( PAUL ARNOLD) ON JUNE 27TH

5: TECHNIQUES AND MINDSETS TO OPEN UP CREATIVE THINKING (PAUL

ARNOLD) ON JUNE 29TH

 

Mai mult

 

COURSE 1: WINNING IN NEW BUSINESS ( MICKY DENEHY) ON JUNE 21ST This

workshop explores some key lessons, tips and ideas to help agencies

create more new business opportunities, pitch better and win more often

(new business is a critical source of new revenue in hard economic

times). The workshop looks at the key new business tools and gives new

Ideas on how to use them to generate new opportunities. The workshop

will also explore some ideas for significantly increasing agencies'

pitch success rates especially in the area of pitch content and pitch

strategy.

 

COURSE 2: CREATIVITY IN BUSINESS ( SIMON DAVIES ) ON JUNE 22ND.

"Creativity is the number one skill for leadership in the 21st Century.

More than rigor, management discipline,integrity or even vision-

successfully navigating an increasingly complex world will require

creativity" : IBM Global CEO Survey- Creativity in business is the

capacity to develop ideas for the purpose of solving problems and

exploiting opportunities. This course will enable you to understand your

creative style and improve your personal, team's and organisation's

creative output.

 

COURSE 3: 360° TOTAL COMMUNICATIONS PLANNING (PAUL ARNOLD) ON JUNE 26TH

With the massive growth of media opportunities to engage with our target

consumers, there is an increasing need to develop a communications

platform that has the ability to extend into all the different forms of

communication. To instil an understanding of, and confidence in, the key

skills of total communications planning. The course will focus on the

vital steps necessary to develop a strong communications strategy and

the key components in creating an inspiring total communications idea.

At the end of the course, the delegates will be able to write powerful

communications strategies.

 

COURSE 4: SELLING CREATIVE WORK ( PAUL ARNOLD) ON JUNE 27TH The primary

role of an agency is to produce creative executions that drive forward

their client's business. This course explains how to develop, execute

and sell creative ideas that get talked about- by the consumer, the

client and the industry.

 

COURSE 5: TECHNIQUES AND MINDSETS TO OPEN UP CREATIVE THINKING (PAUL

ARNOLD) ON JUNE 29TH Creativity does not just sit in the creative

department. Indeed these days we are all under greater pressure to

deliver more from less. Classic logical thinking can no longer resolve

the complex problems we are faced with. It needs a new level of thinking

to be apply to ALL areas of our work- not just developing creative work.

The truth is creativity is not a genetic gift- but a series of

processes. Know those processes and anyone can become more creative.

This workshop introduces the delegates to 12 of these creative

techniques.